| Заголовок | Bertucci’s Brand Relaunch Campaign |
| Агентство | Publicis Sapient |
| Кампания | Bertucci’s Brand Relaunch Campaign |
| Рекламодатель | Bertucci’s |
| Бренд | Bertucci’s |
| Дата первой трансляции/Публикации | 2012 / 4 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| История | Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work. |
| Тип медиа | Digital |
| Длина | |
| Больше информации | www.bertuccis.com/welcome |
| Креативный директор | Alan Pafenbach |
| Sr Art Director | Carlos Noel Perez |
| Sr Art Director | Micah Whitson |
| Sr Art Director | Matt McGowan |
| Ассоциированный креативный директор | Pete Louison |
| Копирайтер | Adam Cote |
| Арт-директор | Michelle Melino |
| Дизайнер | Kirsten Mohr |