SOS Woman and Family - "The violence tree"

Artplan

Artplan Brasília, Brazil

1800

Заголовок	The violence tree
Агентство	Artplan
Кампания	The violence tree
Рекламодатель	SOS Woman and Family
Бренд	SOS Woman and Family
Дата первой трансляции/Публикации	2018 / 11
Бизнес сектор	Против бытового насилия и сексуального насилия
Слоган	A simple call can change the story of your family. According to research*, 4 out of 10 woman who grow up with domestic violence suffer from the same aggressions in adulthood and 40% of the aggressors also grew up in a violent environment. Report it. Call 180.
История	In the Brazilian northeast region, at least 4 out of 10 woman who grow up with domestic violence suffer from the same aggressions in adulthood, says a research. To tackle the issue, NGO SOS Woman and Family launched a shocking print advertising that portrays a family tree, where only the women have aggression wounds. It points out that reporting the abuses by calling 180 is an important instrument to stop domestic violence from passing on through generations. Print advertisement created by Artplan, Brazil for SOS Woman and Family, within the category: Public Interest, NGO.
Тип медиа	Печать
Креативный директор	André Sartorelli
Арт-директор	Pedro Teixeira
Копирайтер	Vinicius Lima