Заголовок | Found It |
Агентство | J. Walter Thompson London |
Кампания | Found It |
Рекламодатель | Debenhams |
Бренд | Debenhams |
Posted | Ноябрь 2014 |
Бизнес сектор | Универсальные магазины, супермаркеты |
Слоган | This Christmas, JWT unveils the fabulous world of Debenhams |
История | How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film follows their search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy. JWT created the “Found It” campaign to celebrate the delight we all experience when finding the perfect gift for a loved one. The campaign also demonstrates the breadth of gifts Debenhams offers, making it the perfect place to shop this Christmas. Directed by David Edwards the advert features Paul McCartney’s 1984 classic hit single "We All Stand Together". The campaign also includes print, outdoor, digital and instore executions. |
Тип медиа | Телевидение |
Длина | |
Звуковая дорожка | We All Stand Together - Paul McCartney |
Больше информации | www.foundit.co.uk |
Продакшн Студия | Rattling Stick |
Исполнительный креативный директор | Russell Ramsey |
Копирайтер | Kat Thomas |
Копирайтер | Alex Ball |
Арт-директор | Ronnie Vlcek |
Арт-директор | Simon Sworn |
Дизайнер | Alta Rezazadeh |
Директор | David Edwards |