| Заголовок | Night Swimming |
| Агентство | AMV BBDO |
| Кампания | Night Swimming |
| Рекламодатель | Ford Motor Company |
| Бренд | Ford Ranger |
| Дата первой трансляции/Публикации | 2021 / 12 |
| Бизнес сектор | Полный привод, SUV (полноприводной внедорожник) |
| История | The film features beautiful underwater scenes of people swimming at night, apparently in a pool. It’s then revealed that they’re actually swimming in a lake and the water is lit not by pool lights, but by the headlights of Ranger pickups, demonstrating their 800mm wading depth. |
| философия | FORD of Europe has launched a new Pan-European campaign for the Ranger pickup truck, showcasing its best-in-class 800mm wading depth. Ranger is Europe's top-selling pickup and winner of multiple awards, including the bi-annual International Pick-up Award 2020 and What Car? Pick-up of the Year 2021. Created by AMV BBDO and entitled ‘Night Swimming’, the creative work subverts pickup category conventions of trucks battling dusty deserts and rocky mountains, piloted by rugged outdoorsy men. The campaign comprises a film in long and short formats for TV, VOD, YouTube and social media as well as a suite of bespoke digital and social ads, digital OOH, and print. Directed by Adam Berg at Smuggler, the film was shot in a film studio and on location in Romania in late summer 2021. The campaign’s print and digital out of home feature stunning images shot by photographer Benedict Redgrove. |
| Тип медиа | Телевидение |
| Длина | |
| Звуковая дорожка | Oh Land ‘Wolf and I’ |
| Руководство музыкальных рядов | Eclectic Music |
| Редакционная компания | Trim Editing |
| Директор по маркетингу | Peter Zillig |
| Brand Content Manager | Pushi Jaswant |
| Marketing and Communications Manager | Richard Beard |
| Главный креативный директор | Alex Grieve |
| Исполнительный креативный директор | Nadja Lossgott |
| Исполнительный креативный директор | Nicholas Hulley |
| Strategy Partner | Stephen Wallace |
| Senior Strategist | Katherine Oulds |
| Управляющий партнер | Tom Shattock |
| Коммерческий директор | Roberto Ghidini |
| Коммерческий директор | Kate Harris |
| Директор рабочей группы клиента | Jean-Luc Gentilli |
| Senior Producer | Romila Sanassy |
| Senior Art Producer | Rhiannon Nicol |
| Senior Project Manager | Sammy Kennard |
| Senior Creative Artworker | Steve Hopkins |
| Продакшн Студия | Smuggler |
| Директор | Adam Berg |
| Продюсер | Ben Croker |
| Звукорежиссер | Matt Collinge |
| Звуковой дизайн компании | Phaze Audio |
| Звукооператор | James Benn |
| Звук | Bark Soho |
| Executive Sound Producer | Cliff Wilson |
| Руководство музыкальных рядов | Jak Melvin |
| Label | SONY RECORDS |
| Послепроизводственный этап | Nineteen Twenty |
| Flame Lead | Ludo Fealy |
| Продюсер пост-производства | Scott Griffin |
| Редактор | Paul Hardcastle |
| Executive Post Producer | Noreen Khan |
| Медиа-агентство | Mindshare Europe |
| Activation Agency | GTB |
| Фотограф | Benedict Redgrove |
| Агент фотографа | Emma Phillips |
| Retouching | Ink |
| Senior Digital Project Manager | Dean Kelly |
| Senior Digital Project Manager | Donna Valenzano |
| Motion Design Lead | Rob Dewell |
| Motion Designer | Gabor Eszenyi |
| Digital creative | Alex Sims |
| Digital Copywriter | Rachel Stafford |
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