| Заголовок | Breast |
| Заголовок (оригинальный язык) | Breast 1 |
| Brief | Self-examination is key to the early detection of breast cancer. Laço, one of Portugal's leading voices on breast cancer, wanted to remind women that they need to look carefully at their own breasts.
A striking way of reminding women that they should regularly check their breasts for early signs of cancer. |
| Агентство |
FCB Lisbon
|
| Кампания |
Breast
|
| Рекламодатель |
Laço Foundation
|
| Бренд |
Laço Foundation
|
| Дата первой трансляции/Публикации |
2018 / 4
|
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации
|
| Слоган | Look at yours. |
| История | Self-examination is key in breast cancer screening. Hence the idea of show why women need to look carefully at their own breasts. |
| философия | "Look at yours". |
| Проблема | Breast cancer is the most common type of cancer amongst women. They should be watchful and self aware of their own bodies. |
| Результат | Increase awareness for this serious problem of women world-wide. |
| Тип медиа |
Плакат
|
| Больше информации | https://fundoimmlaco.pt/ |
| Креативный директор |
edson athayde
|
| Арт-директор |
Eduardo Tavares
|
| Копирайтер |
edson athayde
|
| Иллюстратор |
Marco Melgrati
|
