Jiffy Lube - "Give it to You Straight Service"

JWT Atlanta

JWT Atlanta Atlanta, United States

8334

Бренд: Jiffy Lube
Страна: United States

Рекламодатель: Jiffy Lube

Заголовок	Give it to You Straight Service
Агентство	JWT Atlanta
Кампания	Give it to You Straight
Рекламодатель	Jiffy Lube
Бренд	Jiffy Lube
Дата первой трансляции/Публикации	2014 / 3
Бизнес сектор	Шины, аксессуары, масло, бензин, горючее
Слоган	Leave Worry Behind
История	During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s. Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations.
Тип медиа	Телевидение
Длина	30 seconds
Больше информации	www.jiffylube.com
Креативный директор	Jeremy Jones
Креативный директор	Dustin Tamilio
Art Director	Derek Kirkman
Копирайтер	James Turek
Production Director	Peter Blitzer
Content Producer	Khia (K.) Banks
Руководитель группы по связям с рекламодателями	Brittany Robinson
Директор рабочей группы клиента	Katherine Collins
Group Account Director	Lesley Brown
Brand Planner	Kyle Lusk
Менеджер проекта	Keith Newberry
Продакшн Студия	Logan Media