| Заголовок | Next day you'll be okay |
| Агентство | BBDO Russia Group |
| Кампания | Next day you'll be okay |
| Рекламодатель | Bayer HealthCare LLC |
| Бренд | Alka-Seltzer |
| Дата первой трансляции/Публикации | 2013 / 5 |
| Бизнес сектор | Безрецептурные препараты (обезболивающие, от простуды и гриппа, ...) |
| Слоган | Next day, you'll be okay |
| История | The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day. IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
| философия | IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover. |
| Проблема | Solution Develop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. |
| Тип медиа | Печать |
| Главный креативный директор | igo lutz |
| Креативный директор | Mihai Coliban |
| Senior Art Director | Aaron John Nielsen |
| Копирайтер | Andrey Sivkov |
| Продюсер | Marina Shponko |
| Директор рабочей группы клиента | Darya Arkharova |
| Senior Account Manager | Boris Sorokin |
| Production Studio | Masked Brothers |
| Brand manager | Svetlana Neeva |
| Junior brand manager | Sergey Arkhipov |
Больше работы
СМОТРЕТЬ ВСЕOne Dollar Lesson
- БРЕНД:
- KASPERSKY TOTAL SECURITY
- АГЕНТСТВО:
- Grey Worldwide Moskva
New Year
- БРЕНД:
- Alka Seltzer
- АГЕНТСТВО:
- BBDO Russia Group
Christmas
- БРЕНД:
- Alka Seltzer
- АГЕНТСТВО:
- BBDO Russia Group
Birthday
- БРЕНД:
- Alka Seltzer
- АГЕНТСТВО:
- BBDO Russia Group
Next day you'll be okay
- БРЕНД:
- Alka-Seltzer
- АГЕНТСТВО:
- BBDO Russia Group
Next day you'll be okay
- БРЕНД:
- Alka-Seltzer
- АГЕНТСТВО:
- BBDO Russia Group