Banana Boat - "Nest Domes"

Wunderman Thompson

Wunderman Thompson Bogotá, Colombia

Премии

4954

Это объявление является частью "ACT Responsible Collection"

Бренд: Banana Boat
Страна: Colombia

Рекламодатель: Edgewell Personal Care

Заголовок	Nest Domes
Агентство	Wunderman Thompson
Кампания	Nest Domes
Рекламодатель	Edgewell Personal Care
Бренд	Banana Boat
Дата первой трансляции/Публикации	2023 / 4
Бизнес сектор	Средства для загара
История	Banana Boat in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM) created an innovative and sustainable solution to protect turtles form the damaging effects of global warming: Nest Domes.These are the first natural domes that regulate sand temperature on the beaches, influencing the conditions in terms of shading and ventilation needed to hatch an even proportion of female and male newborns.Inspired by the organic shape of turtle’s shells and designed with the help of marine biologists, local artisans, designers, and engineers, the Nest Domes were created with materials that make part of the sea turtle’s ecosystem.Nest Domes are a global scale solution with an open-source blueprint that will be made available to everyone, with the hope that they will be created and installed on beaches globally.
философия	According to experts, in the last four years, 99 per cent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: research shows that if a turtle's eggs incubate below 27.7°C the turtle hatchlings will be male. If the eggs incubate above 31°C the hatchlings will be female. This of course means that the hotter the sand, there’s more probability of female newborns – and so the concern for sea turtles’ eventual disappearance grows. Wunderman Thompson Colombia and Banana Boat, in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM), have come up with an innovative and sustainable solution: Nest Domes. Inspired by the organic shape of turtle’s shells and made with natural materials, the Nest Domes are Domes that regulate sand temperature on the beaches, influencing the proper conditions in terms of shading and ventilation needed to hatch a better proportion of female and male newborns. Designed with the help of Marine Biologists, local artisans, designers, and engineers, the Nest Domes were created with Caribbean wood from Santa Marta (Col.), that make up part of the sea turtle’s ecosystem. Light wood which helps to reflect the sunrays, Internal layers are made of cork, a material that is 100% bio-degradable and importantly, a natural coolant, while the outer layer is covered with flaxseed oil to prevent humidity when it rains. The design has handcrafted windows especially created to guarantee the proper circulation of wind, pushing the hot air, out of the dome.
Тип медиа	Интегрированные медиа / 360 Активация
Длина	114 seconds
Менеджер по рекламе	Gabriel Suárez
Менеджер по рекламе	Nicolás Cuberos
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Regional Chief Creative Officer	Daniel Minaker
Regional Chief Creative Officer	Sebastian Tarazaga
Главный исполнительный директор (CEO)	Julián Mercado
Главный креативный директор	Daniel Payan
Исполнительный креативный директор	Sergio Tenjo
Исполнительный креативный директор	Pipe Ruis Pineda
Креативный директор	Diego Peña Barrera
Креативная команда	Juan Sebastián Rodríguez
Креативная команда	Patricio Vargas
Head of Art	Daniel Matamoros
Копирайтер	Camila Escobar
Делопроизводитель	Sara Giraldo
Motion Graphics Designer	Nicolás Arévalo
Senior Editor	Leonardo Vargas
Продакшн Студия	Oriental Films
Директор	Jean Michel Cerf
Оператор-постановщик	Joaquin Papich
Исполнительный продюсер	Mathias Esmoris
Music / Sound Design	DC Audio
Music / Sound Design	Diego Cáceres
Industrial & 3D Design	Andrés Moreno