| Заголовок | Shoppable Armpits |
| Агентство | VML (formerly WT) |
| Кампания | Shoppable Armpits |
| Рекламодатель | Unilever |
| Бренд | Degree |
| Posted | Август 2023 |
| Бизнес сектор | Дезодоранты |
| История | Sweat season is here. Let's open our new Degree stores where people need us most—armpits. Degree was the first big U.S. deodorant brand to open a social e-commerce store. We did it in such an unexpected way that demanded attention, spiked social engagement, and drove massive foot traffic to our new e-commerce store. We needed people to not only notice but visit our store to browse our portfolio of products. Leveraging the very place people need us, we were the first to call armpits across Instagram the official place to find Degree Deodorant. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Главный исполнительный директор (CEO) | Victoria Cole |
| Regional Chief Creative Officer | Sebastian Tarazaga |
| Regional Chief Creative Officer | Dany Minaker |
| Главный креативный директор | Natalia Benincasa |
| Генеральный креативный директор | Rafael Quijano |
| Генеральный креативный директор | Daro Gonzalez |
| Креативный директор | Leandro Bertoia |
| Креативный директор | Pedro Botello |
| Creative Operations Lead | Delfina Scalise |
| Копирайтер | Jeremías Buchelli |
| Копирайтер | Johanna Medina |
| Арт-директор | Antonella Frangi |
| Арт-директор | Pamela Marquez |
| Арт-директор | Andrés Fernandez Bonaudi |
| Head of Art | Fernando Rossini |
| Дизайнер | Romina Postoviro |
| Дизайнер | Noelia Pato |
| Integrated Production Leader | Josefina Espil |
| Animator / Editor | Lucía Spratt |
| Animator / Editor | Leandro Ramirez |
| Исполнительный продюсер | Matías Pisani |
| Director/Executive Producer | Guido Cassini |
| Оператор-постановщик | Lucas Dominguez |
| Musician partner and producer | Diego Hensel |
| Исполнительный продюсер | Camilo Rojas |
| Аудио послепроизводственный этап | Jonathan Schvartzman |
| Head of Strategy | Cora Godoy |
| E-commerce Manager | Axel Marinsek |
| Chief Growth Officer | Eliana Kaplan |
| Growth Director | Eudes Jover |
| Директор рабочей группы клиента | Carolina Graziano |
| Business Analyst | Rodrigo Valente |
| Исполнительный креативный директор | Susan Golkin |
| Исполнительный креативный директор | Dominic Al-Samarraie |
| Global Account Director | Sophie Van Geldermalsen |
| Associate Strategy Director | Matt Confer |
| Global Business Lead | Ariel Stern |
| Executive Integrated Producer | Erika Dutton |
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