Philips - "Tables You Need To Hear"

Ogilvy UK

Ogilvy UK London, United Kingdom

6926

Бренд: Philips
Страна: United Kingdom

Рекламодатель: Philips

Заголовок	Tables You Need To Hear
Агентство	Ogilvy UK
Кампания	Tables You Need To Hear
Рекламодатель	Philips
Бренд	Philips
Дата первой трансляции/Публикации	2013
Бизнес сектор	Бытовая электроника и аудио-видео техника
Слоган	You need to hear this table!
философия	“Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away.
Тип медиа	Брендированный контент
Длина	103 seconds
Иллюстратор	Ged Palmer
Печатник	Alison Carmichael
Печатник	Steve Bonner
Иллюстратор	Mateusz Witczak
Продакшн Студия	Physical Pixels
Копирайтер	Chris Joakim
Арт-директор	Mike Donaghey
Other	Mattijs Devroedt
Креативный директор	Gerry Human
Креативный директор	Ivan Pols
Планировщик счета	Olivia Rzepczynski
Планировщик счета	AJ Coyne
Менеджер проекта	Louisa Lewis
Менеджер проекта	Sasha Dunn