Record Store Day - "Button"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

4226

Бренд: Record Store Day
Страна: United Kingdom

Рекламодатель: Record Store Day

Заголовок	Button
Агентство	J. Walter Thompson London
Кампания	Record Store Day 2016
Рекламодатель	Record Store Day
Бренд	Record Store Day
Дата первой трансляции/Публикации	2016 / 4
Бизнес сектор	Выставки, события и фестивали
История	Each poster features a visual related to a popular business found in Soho, with a vinyl twist. Stores can select the poster most relevant to them, write their name on it to show they support the day’s events and stick them up to tell their customers where Soho's record stores are
философия	Basically, we figured the most helpful thing we could do was let everyone in the area know that the 16th April was Record Store Day.The problem was how to do this without traditional paid for media?The answer was to enlist the local community.Create posters that could be put in the windows of all the shops in central London, but give the participating stores some ownership, to make them active supporters. ”
Тип медиа	Плакат
Креативный директор	Dave Dye
Креативная команда	Senan Lee
Креативная команда	Pansy Aung
Креативный продюсер	Ian Hughes
Креативный продюсер	Kate Duncan
Иллюстратор	Jordon Cheung
Иллюстратор	Toby Leigh
Иллюстратор	Paul Bower
Иллюстратор	Dave Anderson
Иллюстратор	Mario Wagner
Иллюстратор	Chris Gilvan Cartwright