SBT - "El Chavo without el Chavo (Film Case)"

WMcCann

WMcCann São Paulo, Brazil

15575

Бренд: SBT
Страна: Brazil

Рекламодатель: SBT

Заголовок	El Chavo without el Chavo (Film Case)
Агентство	WMcCann
Кампания	El Chavo without el Chavo
Рекламодатель	SBT
Бренд	SBT
Дата первой трансляции/Публикации	2019 / 8
Бизнес сектор	ТВ/Радио программы и станции
философия	A special episode of El Chavo del Ocho caused much talk in Brazil. Through its social responsibility platform SBT do Bem, SBT, one of the largest TV channels in Brazil, deleted the main character of the show on the 35th anniversary of the series in the country, that was also the Childhood Day. The new episode was created to raise the awareness about child abandonment. The context couldn’t be better, since the Chavo is a boy living in a barrel who doesn’t know his parents or relatives and, in some episodes, even starves. The stunt developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. 35 years after the series debut in Brazil, it’s still a top-rated TV show. To do this, it was necessary to analyze SBT’s entire catalogue of episodes. After selecting compatible scenes from more than 200 chapters, the agency used the technique of rotoscopy to remove the Chavo, creating a new story. In the special episode featuring the original voice actors, the village characters notice that the Chavo is missing and start looking for him. This way, SBT ensured visibility to a social problem that is often invisible to the public eye.
Тип медиа	Телевидение
Длина	72 seconds
Главный креативный директор	Hugo Rodrigues
Главный креативный директор	André Marques
Главный операционный директор	Kevin Zung
VP, General Director	Marcio Borges
Креативный директор	Ricardo Weitsman
Креативный директор	Nicolás Romano
Креативный директор	Viviane Pepe
Head of Art	Felipe Gomes
Креативная команда	Alexandre “Xela” Oliveira
Креативная команда	Rafael Dyer
Креативная команда	Pedro Chaves
Креативная команда	Felipe Latgé
Креативная команда	Ricardo Weitsman
Редактор	Yuri Porto
Director of Client Services	Anna Moraes
Director of Client Services	Vitoria Silvestre
Media Vice President	André França
Медиа-команда	Horácio Rosário
Медиа-команда	Daniel Neves
Медиа-команда	Vitória Lobo
Медиа-команда	Lucas Gonçalves
VP Production	Tato Bono
Продюсер агентства	Cayan Lobo
Продюсер агентства	Rosinha Pinheiro
Продюсер агентства	Fabiana Diniz
Продакшн Студия	Homem de Lata Filmes
Директор	Alexandre Braga
Продюсер пост-производства	Bernardo Leite
Послепроизводственный этап	equipe Mandrill
Производство аудиофонограмм	Satelite Audio São Paulo
Голос	RioSound
Графическое производство	Maurício Martim
Графическое производство	Nereu Marinho
Менеджер проекта	Yarha Costa
Public Relations	Kerena Neves
Public Relations	Bruna Ramos
Public Relations	Patrícia Lázaro
Approval Client	Priscila Stoliar
Approval Client	Daniela Martins
Approval Client	Becken Lima