See what she saw, the wonders of the 1893 World's Fair.
История
The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Ferris Wheel offers an over-the-shoulder view of a boy riding the Fair’s famous Ferris wheel (designed by engineer George Ferris) and looking out across the Exposition grounds. “See what he saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.”
Результат
Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel.