| Заголовок | Zombie - The Origin (Movie) |
| Агентство | Escala Comunicação |
| Кампания | Zombie The Origin |
| Рекламодатель | Partnership Against Drugs Association |
| Бренд | APCD |
| Дата первой трансляции/Публикации | 2013 / 11 |
| Бизнес сектор | Антинаркотические/антиалкогольные/антитабачные заявления |
| Слоган | Agaisnt crack - Movie |
| История | In Brazil there are two million crack addicts.And for lack of information many young people start smoking crack.This is an educational campaign that began in cinemas warning about the first zombie film produced in Brazil.After a week debuted in theaters and on the web film with testimonials from zombies from behind telling that their origin was crack. |
| философия | A trailer of first movie abou Zombies, played in Brazil. |
| Проблема | lack of information about crack |
| Результат | almost 40 main blogs of Brazil suport the campaign, 800.000 views ( no media plan) 4 miiion of reach people atc. |
| Тип медиа | Веб-фильм |
| Длина | |
| Больше информации | www.zombieaorigem.com.br |
| Исполнительный креативный директор | Flavio Waiteman |
| Копирайтер | Erik Monero |
| Арт-директор | Fábio Nascimento |
| Направление творчества/искусства | Tiago Frechianni |
| Креативный директор | Hugo Barros |