| Заголовок | The Lost Night |
| Агентство | FCB New Zealand |
| Кампания | The Lost Night |
| Рекламодатель | Health Promotion Agency |
| Бренд | Health Promotion Agency |
| Posted | Февраль 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when “fun night out” turns into “one too many.” What’s the point of an epic night out, if you’re too drunk to remember it? It’s in this moment that the “Department of Lost Nights” step in. They’re glitchy, overall-clad removal men from another dimension (resembling what can only be described as dated-accountancy-firm-chic, meets pink-hazy-brain-world), who step into your head, work order in hand, to repossess your memories. One by one, the best parts of your night are wheeled away on hand trolleys. Since the target audience of 18-24-year-olds are more motivated by the fear of missing out on social experiences than the benefits of sensible drinking, there’s a strong theme of “FOMO” throughout the film. Who is that goatman? And where did he come from? |
| Тип медиа | Веб-фильм |
| Длина | |
| Звукорежиссер | Simon Lister |
| Звук | Nylon Studios |
| Региональный креативный директор | James Mok |
| Исполнительный креативный директор | Tony Clewett |
| Копирайтер | David Shirley |
| Арт-директор | Melina Fiolitakis |
| Creative Services Director | Jenni Doubleday |
| КОНТЕНТ МЕНЕДЖЕР | Pip Mayne |
| Продюсер агентства | Rebecca Casey |
| Главный управляющий | Sean Keaney |
| Директор рабочей группы клиента | Chanelle McDonald |
| Специалист по работе с заказчиками | Jade Seaton |
| Стратег | Carl Sarney |
| Дизайнер | Josh O’Neill |
| Продакшн Студия | Scoundrel |
| Директор | Daniel Warwick |
| Исполнительный продюсер | Adrian Shapiro |
| Продюсер | Claire Kelly |
| Оператор-постановщик | Ginny Loane |
| Художник-постановщик | Neville Stevenson |
| Редактор | Tim Mauger |
| Редакционная компания | The Butchery Sydney |
| Послепроизводственный этап | Blockhead |
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