Dixie - "#DarkForDinner (Extended Cut)"

Droga5

Droga5 New York, United States

21577

Бренд: Dixie
Страна: United States

Рекламодатель: Georgia-Pacific

Заголовок	#DarkForDinner (Extended Cut)
Агентство	Droga5
Кампания	Be More Here
Рекламодатель	Georgia-Pacific
Бренд	Dixie
Дата первой трансляции/Публикации	2015 / 6
Бизнес сектор	Товары из бумаги, алюминиевая фольга
История	Following the big hit for Quilted Northern’s “Designed to be Forgotten” campaign in April, Georgia Pacific and Droga5 are at it again. Today, we’re debuting our brand platform for the iconic American brand, Dixie®. The campaign, “Be More Here,” stands for being fully present in the moments that matter. As a brand that’s been around the table with American families for over 100 years, Dixie® knows the importance of spending quality time together. But, with our 1,000 MPH mentality in the modern world, there are even more distractions pulling us away from what really matters—genuine human connection. Dixie® recently commissioned a survey to uncover current attitudes and behaviors around the use of devices and other distractions during family dinnertime. The survey revealed that only 20% of 1500 respondents eat dinner as a family without distractions. Dixie® knows it can’t manage our work schedules or eliminate the chaos of our inboxes with a plate, but they can help us cut down the distractions we all battle during mealtimes so we can focus on the people around us. When you don’t have to do the dishes, you can sit a while longer, tell another story and get a little deeper with your friends and family. To kick off “Be More Here,” we’re launching “Dark for Dinner,” a social movement that asks people to turn off their phones, cut out distractions and tune into the people at the table. Every Sunday, starting June 14, we’ll encourage friends and families to return the focus to one another, “be more here,” then come back online and tell us what they learned using the hashtag, #DarkforDinner. On June 10, we will launch a :30 national TV spot featuring four real groups of families and friends who agreed to put their phones away for the night and get deep with each other over dinner. The results were amazing—laughs, tears, love confessions, revelations, serious debates about ridiculous subjects—all of which reminds us how valuable it is to truly connect with the people we love. Free from any distractions, we captured and celebrated the moments, quirks, and conversations that surfaced when everyone’s attention was where it belonged. An extended version of the national TV spot went live online today. Each week, with the help of celebrities and influencers, we will remind people to “go dark” through online videos and social content pertaining to a specific theme. These videos and themes will allow people to prioritize what really matters and learn more about each other in an authentic way.
Тип медиа	Веб-фильм
Длина	67 seconds
Больше информации	www.darkfordinner.com
Редакционная компания	Final Cut
Послепроизводственный этап	Significant Others
Музыка	Significant Others
Председатель	David Droga
Head of Broadcast Production	Ben Davies
Продюсер	Howard Woffinden
Главный креативный директор	Ted Royer
Partner / Executive Producer	Allison Amon
Руководитель производства	Viet-An Nguyen
Художник огня	Dirk Greene
Смеситель	T. Terressa Tate
Заместитель редактора	Spencer Campbell
Директор	Henry Mason
Head of Communications Strategy	Colleen Leddy
DOP	Benn Martenson
Главный креативный сотрудник	Sally-Ann Dale
Директор по стратегии	Jonny Bauer
Group Account Director	Brett Edgar
Креативный директор	Casey Rand
Исполнительный продюсер	Lauren Bleiweiss
Редактор	Patrick Colman
Стратег	Nick Maschmeyer
Креативный директор	Karen Land Short
Продюсер	Bill Berg
Главный управляющий	Susie Nam
Послепроизводственный этап	Alek Rost
Директор рабочей группы клиента	Michael Arani
Копирайтер	Dan Brill
Арт-директор	Spencer Hansen
Директор по дизайну	Rich Greco
Дизайнер	Kathryn Brylinsky
Стратегический директор	Colm Murphy
Communications Strategist	Stuart Augustine
Head of Data Strategy	Melissa Zimyeski
Senior Data Strategist	Lily Ng
Data Strategist	Annie Corbett
Специалист по работе с заказчиками	Alexa Beck
Менеджер проекта	Francess Jaen
Директор по маркетингу (CMO)	Douwe Bergsma
VP / General Manager of Tableware	Erik Sjogren
Senior Brand Director	Andrew Noble
Senior Marketing Director, Brand Center	Shari Neumann
Senior Associate Brand Manager	Nelie Zanca
Продакшн Студия	Chelsea Pictures