Sam Holmes
Head of Production / Executive Producer at OB42
London, United Kingdom
ЗаголовокTowel Drop
Агентство
Кампания Holiday Like a German
Рекламодатель TravelSupermarket
Бренд TravelSupermarket
Дата первой трансляции/Публикации 2016 / 1
Бизнес сектор Розничная торговля, дистрибуция и рестораны
философия Renowned for their efficiency and great planning (especially when it comes to bagging the best sun lounger), we celebrate German-ness in our new campaign for TravelSupermarket and encourage Brits to do the same, and plan a holiday on the new TravelSupermarket website.
The campaign was excuted across ATL, PR, Digital and Social and was Travel Supermarket's most successful activity.
Traffic to the website increased 17% post launch and direct-to-site traffic increased by 7.1%. [Helping reduce the amount that needs to be spent on Paid Search/Google sponsored links]
TravelSupermarket called it their most successful campaign ever. … And it was positively reviewed, on German news.
Тип медиа Веб-фильм
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