Заголовок | The voice of change |
Brief | The Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018. |
Агентство | Åkestam Holst /NoA |
Кампания | The Voice Of Change |
Рекламодатель | Europride |
Бренд | Europride |
Posted | Февраль 2018 |
Бизнес сектор | Выставки, события и фестивали |
История | In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. |
Тип медиа | Анализ ситуации |
Длина | |
Продакшн Студия | Flickorna Larsson |
Креативный директор | Magnus Jakobsson |
Копирайтер | Stephanie Moradi |
Арт-директор | Eva Wallmark |
Продюсер Продакшн Студии | Daniel Kilgren |
Продюсер Продакшн Студии | Karolina Kilgren |
Продюсер Продакшн Студии | Olle Eronn |
Планировщик счета | Karl Wikström |
Специалист по работе с заказчиками | Michaela Winckler |
PR | Ida Persson |