The Lighthouse Centre for Well-Being - "Unspoken"

McCann Health

McCann Health Dubai, United Arab Emirates

Премии

2745

Это объявление является частью "ACT Responsible Collection"

Бренд: The Lighthouse Centre for Well-Being
Страна: United Arab Emirates

Рекламодатель: The Lighthouse Centre for Well-Being

Заголовок	Unspoken
Агентство	McCann Health
Кампания	Unspoken
Рекламодатель	The Lighthouse Centre for Well-Being
Бренд	The Lighthouse Centre for Well-Being
Дата первой трансляции/Публикации	2019 / 2
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
философия	Mental illness knows no borders. And in the UAE, it’s no different. In fact, 2 of the top 3 causes of ill-health are anxiety and depression. And nearly 4% of the population is estimated to be clinically depressed, while mild depression affects up to 15%. The fact that there’s not enough information about mental health statistics points to a pertinent issue that sufferers are unlikely to be forthcoming with regards to asking for treatment, or even disclosing their struggles to friends, family or employers. Now, workplace-related mental health is a primary issue affecting people. Long working hours. Financial pressures. Lack of work-life balance. Lack of physical activity. Social pressures. 60% of UAE employees who identified as stressed, described their offices and employment as the main cause. The unique structure of the workforce in the UAE with over 80% expats, living away from home, is also a factor. Now, the region isn’t a place where uncomfortable topics like mental health are not discussed openly. Any issues relating to mental health are seen as a weakness and shameful, especially in the workplace. Having these types of conversations openly is incredibly difficult. With life being tough, leaving those who are struggling with stress, depression and anxiety to feel confused, overwhelmed and alone. The feelings and the emotions that they’d want to express to those around them including their employers, often remain ‘unspoken’. Truth is, sharing one’s feelings, as tough as it can be, does help. The Lighthouse Centre for Well-Being is a leading community mental health and wellness clinic in the UAE, providing quality psychological care to children, adults, couples and families. And the clinic wanted to help play a meaningful role when it came to the topic of mental health in the UAE.
Проблема	Mental illness knows no borders. And in the UAE, it’s no different. In fact, 2 of the top 3 causes of ill-health are anxiety and depression. And nearly 4% of the population is estimated to be clinically depressed, while mild depression affects up to 15%. The fact that there’s not enough information about mental health statistics points to a pertinent issue that sufferers are unlikely to be forthcoming with regards to asking for treatment, or even disclosing their struggles to friends, family or employers. Now, workplace-related mental health is a primary issue affecting people. Long working hours. Financial pressures. Lack of work-life balance. Lack of physical activity. Social pressures. 60% of UAE employees who identified as stressed, described their offices and employment as the main cause. The unique structure of the workforce in the UAE with over 80% expats, living away from home, is also a factor. Now, the region isn’t a place where uncomfortable topics like mental health are not discussed openly. Any issues relating to mental health are seen as a weakness and shameful, especially in the workplace. Having these types of conversations openly is incredibly difficult. With life being tough, leaving those who are struggling with stress, depression and anxiety to feel confused, overwhelmed and alone. The feelings and the emotions that they’d want to express to those around them including their employers, often remain ‘unspoken’. Truth is, sharing one’s feelings, as tough as it can be, does help. The Lighthouse Centre for Well-Being is a leading community mental health and wellness clinic in the UAE, providing quality psychological care to children, adults, couples and families. And the clinic wanted to help play a meaningful role when it came to the topic of mental health in the UAE.
Тип медиа	Фирменные книги
Длина	114 seconds
Креативное агентство	FP7/DXB - McCann Worldgroup
Главный управляющий	Karen Kamel
Head of Strategy	Tahaab Rais
Креативный директор	Robert Gibbs
Head of Design	Haneen Chaarawi
Арт-директор	Vicky Kriplani
Специалист по работе с заказчиками	Zainab Mustafa
Графический дизайнер	Kurt Daley
Креативный менеджер	Kara Marie Guingona
Creative Art	Asif Khan