| Заголовок | Letters Home |
| Агентство | Zulu Alpha Kilo |
| Кампания | Letters Home |
| Рекламодатель | HOMEQ Corporation |
| Бренд | HomeEquity Bank |
| Дата первой трансляции/Публикации | 2022 / 11 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families. |
| Тип медиа | Веб-фильм |
| Длина | |
| Главный креативный директор | Zak Mroueh |
| Исполнительный креативный директор | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Директор по дизайну | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| Специалист по работе с заказчиками | Lauren Boultwood |
| Специалист по работе с заказчиками | Samantha Tang |
| Группа планирования | Maxine Thomas |
| Менеджер по рекламе | Yvonne Ziomecki |
| Менеджер по рекламе | Vivianne Gauci |
| Менеджер по рекламе | Erin Wilson |
| Менеджер по рекламе | Niary Toodakian |
| Менеджер по рекламе | Jack Wilson |
| Менеджер по рекламе | Saad Sharfuddin |
| Медиа-агентство | OMD |
| Медиа-агентство | iQuanti Inc |
| Медиа-команда | Dwayne Mataseje |
| Медиа-команда | Mitchell Cornelisse |
| Медиа-команда | Ishita Aggarwal |
| Медиа-команда | Bindiya Jiwani |
| PR-агентство | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| Продакшн Студия | Zulubot |
| Директор | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| Редакционная компания | Zulubot |
| Редактор | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Графики движения | Miguel Natividad |
| Звукооператор | Dino Cuzzolino |
| Фотограф | Noah Mroueh |
| Senior Developer | Jake Edwards |
Больше работы
СМОТРЕТЬ ВСЕPaid in Bus Passes
- БРЕНД:
- National Association of Colleges
- АГЕНТСТВО:
- Zulu Alpha Kilo NY
Paid in T-Shirts
- БРЕНД:
- National Association of Colleges
- АГЕНТСТВО:
- Zulu Alpha Kilo NY
Paid in References
- БРЕНД:
- National Association of Colleges
- АГЕНТСТВО:
- Zulu Alpha Kilo NY
Paid in Bagels
- БРЕНД:
- National Association of Colleges
- АГЕНТСТВО:
- Zulu Alpha Kilo NY
Paid in Thank You Cards
- БРЕНД:
- National Association of Colleges
- АГЕНТСТВО:
- Zulu Alpha Kilo NY
Paid in Mugs
- БРЕНД:
- National Association of Colleges
- АГЕНТСТВО:
- Zulu Alpha Kilo NY
Orders of Sacrifice (98s)
- БРЕНД:
- HomeEquity Bank
- АГЕНТСТВО:
- Zulu Alpha Kilo
Metaverse Homes for Heroes (97s)
- БРЕНД:
- HomeEquity Bank & Homes For Heroes
- АГЕНТСТВО:
- Zulu Alpha Kilo
Letters Home OOH
- БРЕНД:
- HomeEquity Bank
- АГЕНТСТВО:
- Zulu Alpha Kilo