| Заголовок | Orders of Sacrifice (98s) |
| Brief | We needed a way to connect Remembrance Day messaging with generations of Canadians who never knew war in their lifetimes. With the usage of food delivery apps at an all-time high during a Covid-19 lockdown, our solve was to re-create WWII-era military field rations and make them available via DoorDash, a popular delivery platform. Based on references from the Canadian Museum of War, items in the ration kits included hard-tack biscuits, canned corned beef, sardines, and tea.The kit was at the centre of a storytelling experience that made the experience of WWII soldiers more tangible to modern-day Canadians. A QR code inside the kit led to a guided unboxing video narrated by two of Canada’s oldest living veterans, who used the items as jumping-off points to share their memories. All proceeds from the kits benefited Canada’s veterans. |
| Агентство |
Zulu Alpha Kilo
|
| Кампания |
Orders of Sacrifice
|
| Рекламодатель |
HomeEquity Bank
|
| Бренд |
HomeEquity Bank
|
| Posted | Ноябрь 2022 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | On Remembrance Day, November 11th, Canada honours those who served. The Royal Canadian Legion is at the centre of these efforts, raising funds for veterans while making sure their sacrifices are never forgotten. HomeEquity Bank sponsors the Royal Canadian Legion’s online fundraising initiatives each year. |
| Тип медиа |
Анализ ситуации
|
| Главный креативный директор |
Zak Mroueh
|
| Исполнительный креативный директор |
Brian Murray
|
| Арт-директор |
Vic Bath
|
| Арт-директор |
Michael Romaniuk
|
| Копирайтер |
Dan Cummings
|
| Копирайтер |
Marco Buchar
|
| Дизайнер |
Dejan Djuric
|
| Дизайнер |
Jackman Chiu
|
| Продюсер агентства |
Tim Lynch
|
| Специалист по работе с заказчиками |
David Tremblay
|
| Специалист по работе с заказчиками |
Samantha Tang
|
| Специалист по работе с заказчиками |
Rob Feightner
|
| Менеджер по рекламе |
Yvonne Ziomecki
|
| Менеджер по рекламе |
Vivianne Gauci
|
| Менеджер по рекламе |
Erin Wilson
|
| Менеджер по рекламе |
Niary Toodakian
|
| Менеджер по рекламе |
Sonia Gill
|