| Заголовок | The Sneaky Pillar |
| Brief | Have you noticed? Car park pillars can sneak up on your vehicle when you least expect it! Luckily, with DNB Insurance, you can now dent your car once a year without impacting your no-claims bonus. To announce the good news, a "sneaky" remote controlled pillar was installed in a busy car park. The fun was filmed as the moving pillar baffled drivers. When they took a closer look at the pillar, the message from the insurer was revealed. And of course the online film spread the word. |
| Агентство | Try Reklamebyrå |
| Кампания | The Sneaky Pillar |
| Рекламодатель | DNB |
| Бренд | DNB Car insurance |
| Posted | Ноябрь 2018 |
| Бизнес сектор | Страхование |
| История | 1 out of 3 car insurance claims are parking related. Luckily, with DNB insurance you can now dent your car once a year without affecting your no-claim bonus.To announce the good news, we decided to play on an insight most drivers can relate to: That parking pillars can sneak up on you when you least expect it.We constructed a remote-controlled parking pillar, built to blend in perfectly in a busy parking garage outside Oslo. Drivers were then ambushed by our evil pillar, as it was sneaking in behind cars backing up, blocking their doors etc.The drivers soon realized that it was all a joke, and when looking carefully at the pillar, our message was revealed, explaining our new insurance benefits.To convince an even bigger audience why they need our new insurance benefits, the stunt was also documented with hidden cameras and shared as an online film - inviting everyone to learn more on our website. |
| Проблема | With DNB car insurance you can now dent your car once a year without affecting your no-claim bonus. |
| Тип медиа | Веб-фильм |
| Копирайтер | Caroline Riis |
| Арт-директор | Eirik Sørensen |
| Директор | Jakob Marky |
| Фотограф | Daniel Voldheim |
| Продакшн Студия | Bacon OSL |
| Продюсер Продакшн Студии | Magne Lyngner |
| Продюсер Продакшн Студии | Øystein Dyb |
| Продюсер агентства | Kristina Skogen |
| Продюсер агентства | Arne Eggen |
| Rebecka Taule | |
| Дизайнер | Jeppe Gjesti |
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