| Заголовок | David |
| Агентство | Publicis Conseil |
| Кампания | Faces of Fear |
| Рекламодатель | Licra |
| Бренд | Licra |
| Дата первой трансляции/Публикации | 2021 / 1 |
| Бизнес сектор | Права человека |
| История | LICRA and Publicis Conseil have created a campaign to reaffirm the commitment and vocation of the association, since its creation, in the fight against all types of racism and thus to assert the "R" of the International League Against Racism and Anti-Semitism (in French: Ligue Internationale Contre le Racisme et l’Antisémitisme). This campaign illustrates how racism has evolved. Because if less and less French people declare themselves as racists, acts unfortunately increase. A new form of racism qualified as "ordinary" and a generated hatred which today crystallizes around the fear of the other.Because it is fear that often leads to racism. And in our society where continuous information and overexposure to messages have become a norm, this fear is frequently spread.Often irrational, manipulative and intrusive, it takes on the face of current affairs, debates and theories to interfere in our subconscious and still too frequently lead us to racism. |
| Тип медиа | Печать |
| Длина | |
| Главный креативный директор | Marco Venturelli |
| Президент | Marco Venturelli |
| Арт-директор | Clement Palouzier |
| Копирайтер | Antoine Querolle |
| Стратегический планировщик | Didier Tavares |
| Продакшн Студия | Prodigious |
Больше работы
СМОТРЕТЬ ВСЕRenault Kangoo Van E-Tech
- БРЕНД:
- Renault Kangoo Van E-Tech
- АГЕНТСТВО:
- Publicis Conseil
Use it Wisely (french)
- БРЕНД:
- Renault Capture E-tech
- АГЕНТСТВО:
- Publicis Conseil
Don't Use it
- БРЕНД:
- Renault Capture E-tech
- АГЕНТСТВО:
- Publicis Conseil
Urban Night
- БРЕНД:
- Renault Twingo
- АГЕНТСТВО:
- Publicis Conseil
Toujours Clio, maintenant hybride
- БРЕНД:
- Clio
- АГЕНТСТВО:
- Publicis Conseil
A l’Institut du Cerveau, il n’y a pas que les chercheurs qui font avancer la recherche
- БРЕНД:
- ICM (Institut du cerveau et de la Moelle épinière)
- АГЕНТСТВО:
- Publicis Conseil
A l’Institut du Cerveau, il n’y a pas que les chercheurs qui font avancer la recherche
- БРЕНД:
- ICM (Institut du cerveau et de la Moelle épinière)
- АГЕНТСТВО:
- Publicis Conseil
Alioune
- БРЕНД:
- Licra
- АГЕНТСТВО:
- Publicis Conseil
Anne
- БРЕНД:
- Licra
- АГЕНТСТВО:
- Publicis Conseil