| Заголовок | Give it to You Straight Customer |
| Агентство | JWT Atlanta |
| Кампания | Give it to You Straight |
| Рекламодатель | Jiffy Lube |
| Бренд | Jiffy Lube |
| Дата первой трансляции/Публикации | 2014 / 3 |
| Бизнес сектор | Шины, аксессуары, масло, бензин, горючее |
| Слоган | Leave Worry Behind |
| История | During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s. Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations. |
| Тип медиа | Телевидение |
| Длина | |
| Больше информации | www.jiffylube.com |
| Креативный директор | Jeremy Jones |
| Креативный директор | Dustin Tamilio |
| Арт-директор | Derek Kirkman |
| Копирайтер | James Turek |
| Руководитель производства | Peter Blitzer |
| Content Producer | Khia (K.) Banks |
| Руководитель группы по связям с рекламодателями | Brittany Robinson |
| Директор рабочей группы клиента | Katherine Collins |
| Group Account Director | Lesley Brown |
| Brand Planner | Kyle Lusk |
| Менеджер проекта | Keith Newberry |
| Продакшн Студия | Logan Media |
| Послепроизводственный этап | Logan Media |
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