| Заголовок | Home Film |
| Агентство | Wunderman Thompson |
| Кампания | Exide Sunday |
| Рекламодатель | Exide India |
| Бренд | Exide Sunday |
| Дата первой трансляции/Публикации | 2023 / 1 |
| Бизнес сектор | IT и электрические компоненты |
| философия | Wunderman Thompson Kolkata’s films for Exide Sunday, a recent offering from Exide Industries Ltd. brings to life how easily people can switch to a sustainable way of living and make every day as easy & tension free as Sundays. The execution demanded simplicity & relatability, which is very beautifully executed through three real life situations & light hearted humour to make the film memorable. The fourth film is set in a family context where the audio track adds to the whole humour angle. It demonstrates various stages that one goes through while adopting solar and how consumers can do it araam se .. with a smooth yet sticky tune making this refrain stand out. The campaign will be anchored in the digital space and will be extended on ground through events and executions. Directed by Vibhu Puri, The Exide Sunday series of films by Wunderman Thompson were released in mid-January 2023 across digital & social media. |
| Тип медиа | Digital |
| Длина | |
| SVP, Managing Partner | Vijay P. Jacob |
| VP, Senior Executive Creative Director | Arjun Mukherjee |
| Senior Creative Director | Diptanshu Roy |
| Креативный директор | Anurag Acharya |
| Креативный директор | Sourish Mitra |
| Творческий руководитель | Saumendu Mahata |
| Associate Vice President & Client Services Director | Tania Sinha |
| Директор рабочей группы клиента | Zeenat Kaiser |
| Senior Account Executive | Pooja Mukherjee |
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