Right To Play and War Child Holland - "Crazy Faces"

Dentsu Creative

Dentsu Creative Amsterdam, Netherlands

6389

Это объявление является частью "ACT Responsible Collection"

Бренд: Right To Play and War Child Holland
Страна: Netherlands

Рекламодатель: War Child

Заголовок	Crazy Faces
Агентство	Dentsu Creative
Кампания	Crazy faces against war
Рекламодатель	War Child
Бренд	Right To Play and War Child Holland
Дата первой трансляции/Публикации	2014 / 4
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
Слоган	Pull a crazy face, share it and help children to be a child again
История	Amsterdam based creative agency ACHTUNG! launched a digital campaign that invites the audience to make crazy faces that match four different emotions. The campaign has been accompanied with a live daily event where Dutch and Palestinian kids pulled crazy faces towards each other through a custom interactive installation that enables live-gaming with the use of face recognition technology. This event launched the platform ‘Crazy Faces’ by War Child and Right to Play which raises awareness for the importance of expressing and recognizing emotions for children in warzones. Growing up in conflict areas, many children have difficulty recognizing and expressing their emotions. Right To Play and War Child Holland made it their mission to teach kids how to cope with their feelings. Sport, games and psychological support help them to deal with the horrors of everyday life that are inherent to growing up there. Kicking off the campaign, Dutch schoolchildren and Palestinian kids had the opportunity to pull faces to each other through a live internet connection. Using face recognition technology, the webcam automatically takes a picture when the right emotion is mimicked. The live event showed that emotions are universal, regardless to living standards, culture, health or wealth. The game is also available in a stand-alone version on www.crazyfacesgame.com, where visitors are asked to share their crazy faces on social media channels and help raise awareness for the important work War Child and Right to Play do for the children who need it most.
Тип медиа	Анализ ситуации
Длина	112 seconds
Больше информации	www.crazyfacesgame.com
Концепция	Jasper Janssen
Концепция	Felicitas Olschewski
Концепция	Mervyn ten Dam
Арт-директор	Jort Schutte
Арт-директор	Samuli Ollikainen
Исполнительный продюсер	Noam Erlich
Продюсер	Alexandra Psalti
Интерактивный дизайн	Enzo Greco
Дизайн	Rasmus Stenbergh
Интерактивная разработка	Super Hero Cheesecake
Звуковой дизайн компании	Big Orange