Loterías Y Apuestas Del Estado - "Robbery"

Proximity Madrid

Proximity Madrid Madrid, Spain

5655

Бренд: Loterías Y Apuestas Del Estado
Страна: Spain

Рекламодатель: Loterías Y Apuestas Del Estado

Заголовок	Robbery
Агентство	Proximity Madrid
Кампания	Robbery
Рекламодатель	Loterías Y Apuestas Del Estado
Бренд	Loterías Y Apuestas Del Estado
Дата первой трансляции/Публикации	2019 / 5
Бизнес сектор	Лотерея и азартные игры
философия	BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment.
Тип медиа	Телевидение
Длина	72 seconds
Global Chief Creative Officer	Eva Santos
Исполнительный креативный директор	Susana Pérez
Creative Director	David Vijil
Творческий руководитель	Raul Somaza
Творческий руководитель	Fernando Esteban
Арт-директор	José Luis Diez
Executive Account Director	Cristina Esteras
Brands Group Director	Javier Arranz
Account Director	Sandra Cabrera
Делопроизводитель	Esla de Murga
Communications Director	Laura Carrillo
Head of Production	Gemma Selga
Production Company	Antiestático
Director	Álvaro Brechner
Исполнительный продюсер	Antonio Ruiz
Producer	Roberto Arias
Оператор-постановщик	Carlos Catalán
Редактор	Nacho Ruiz-Capillas
Post Production	La zapatilla roja
Sound Studio	Mr. Peaks