Samsung - "Maestros Academy"

Leo Burnett Milan

Leo Burnett Milan Milano, Italy

Премии

17123

Бренд: Samsung
Страна: Italy

Рекламодатель: Samsung

Заголовок	Maestros Academy
Агентство	Leo Burnett Milan
Кампания	Maestros Academy
Рекламодатель	Samsung
Бренд	Samsung
Posted	Май 2014
Бизнес сектор	Мобильный телефон и планшеты
Слоган	Maestros Academy
История	Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. Leo Burnett Milan created an experiential campaign called "Maestros Academy" to launch the next generation of Italian artisans in order to preserve "Made In Italy" excellences using Samsung devices. The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time. After participating in Samsung Maestros Academy, many students have been presented with extremely encouraging outcomes. One student developed a smart bike in Giovanni Pelizzoli’s workshop that delivered such innovative design and tangible safety advancements that she was asked to present her creation at Milan Design Week. That’s just one of several success stories that resulted from the program. Since the project's launch, Maestros Academy has received over one million views on Samsung Italy's Youtube channel, and Facebook posts surrounding the initiative have reached over a whopping 4.5 million users. Maestros Academy's popularity and overwhelming success has led to a six-week branded series that aired on Discovery Channel Italy.
Тип медиа	Анализ ситуации
Длина	120 seconds
Agency	Leo Burnett Milan
Исполнительный креативный директор	Alessandro Antonini
Исполнительный креативный директор	Francesco Bozza
Креативный директор	Christopher Jones
Креативный директор	Cristiano Tonnarelli
Digital Creative Director	Paolo Boccardi
Копирайтер	Alice Jasmine Crippa
Арт-директор	Alessia Casini
Арт-директор	Gianluca Ignazzi
Креативная команда	Cristina Bissanti
Креативная команда	Felipe Iglesias
Креативная команда	Alberto Lot
Креативная команда	Lia Paganini
Менеджер проекта	Andrea Castiglioni
Менеджер проекта	Francesco Loprete
Продюсер	Riccardo Biancorosso
Продюсер	Gaia Fusaro
Закупщик художественного оформления	Giada Cioffi
PR Coordinator	Maria Teresa Genovese
Управляющий директор	Niccolo Arletti
Brand Leader	Elena Korzhenevich
Руководитель группы по связям с рекламодателями	Luca Ruspini
Специалист по работе с заказчиками	Federica Giacomotti
Технический директор	Gianluca Mori
Production House	Magnolia