Pony Malta - "She Speaks (125s)"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

Премии

3116

Бренд: Pony Malta
Страна: Colombia

Рекламодатель: AB Inbev

Заголовок	She Speaks (125s)
Brief	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Агентство	MullenLowe SSP3 Colombia
Кампания	#SheSpeaks
Рекламодатель	AB Inbev
Бренд	Pony Malta
Posted	Декабрь 2020
Бизнес сектор	Пиво, сидр, лагерное пиво
История	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Проблема	TIK TOK is one of the most used platforms by girls and teenagers around the world, being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need.
Тип медиа	Digital
Главный исполнительный директор (CEO)	Francisco Samper
Главный креативный директор	Carlos Andres Rodriguez Monroy
Главный операционный директор	Juan Pablo García
Главный сотрудник по инновациям	Camilo Plazas
Креативный директор	Jorge Eliecer Pinto
Креативный директор	Guillermo Siachoque
Копирайтер	Laura Medina
Директор рабочей группы клиента	Fabiana Manzi
Делопроизводитель	Juan-Sebastián Arévalo
Директор цифрового формата	Jennifer Boshell
Бренд-менеджер	Dubraska Arguinzonez
Планировщик счета	Laura Torres
Руководитель производства	Jose Vicente Altamar
Анимация / 3D	Andrés Torres
Анимация / 3D	Julián-David González
Анимация / 3D	Javier Cáceres
Анимация / 3D	Nicolás Fuenmayor
Музыка	Camilo-Andrés Medina