Betfair - "Back And Lay"

Leo Burnett

Leo Burnett London, United Kingdom

4581

Бренд: Betfair
Страна: United Kingdom

Рекламодатель: Paddy Power PLC

Заголовок	Back And Lay
Агентство	Leo Burnett
Кампания	The Betfair Exchange
Рекламодатель	Paddy Power PLC
Бренд	Betfair
Дата первой трансляции/Публикации	2019 / 8
Бизнес сектор	Азартные игры в Интернете
философия	Betfair has today launched an integrated campaign featuring British actor Clive Owen, which marks the brand’s return to marketing its Betfair Exchange. Created by Leo Burnett London, the campaign will see Owen educating bettors and demystifying the Exchange using real-life situations and analogies and consists of over 40 individual online films across multiple social and digital platforms, laddering up to television, print, radio and tactical outdoor. Each piece looks to explain the key features of the Exchange including back and lay betting, setting your own odds and sports trading and highlights how customers can have more control over their bets. The campaign reflects the start of a new emphasis for Betfair on marketing the Exchange, returning to the company’s roots as the world’s first and biggest betting exchange. As part of the campaign, there will also be a new education hub launched for new and existing Betfair customers, to assist them in learning how to bet on the Exchange.
Тип медиа	Телевидение
Длина	30 seconds
Партнер клиента	Liam Hopkins
Директор рабочей группы клиента	Ruth Stasiak
Специалист по работе с заказчиками	Matthew Smith
Директор бренда	Stephen Mault
Копирайтер	Blake Waters
Креативный директор	Luke Boggins
Креативный директор	Dan McCormack
Главный креативный директор	Chaka Sobhani
Арт-директор	Steve Robertson
Продюсер агентства	Sid Daffarn
Planner Director	Ben Felton
Дизайнер	Paul Brandreth
Фотограф	Levon Bliss
Директор	Martin Werner
Медиа-агентство	MediaCom
Актер / Знаменитость	Clive Owen