Заголовок | Orange's Follow Me |
Агентство | Publicis Conseil |
Кампания | Orange's Follow Me |
Рекламодатель | Orange |
Бренд | Orange |
Дата первой трансляции/Публикации | 2018 / 1 |
Бизнес сектор | Интернет-провайдеры |
философия | Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base. The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network. The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey. The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours. This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond. This campaign is Pan-African, and also supported in print. |
Тип медиа | Телевидение и кино |
Длина | |
Brand | Jean-François Rodriguez |
Brand | Elena Cabrero |
Brand | Alexis Berger |
Brand | Charlie Lévêque |
Brand | Sekou Bah |
Brand | Patricia Gauroy |
Brand | Nafissatou Dia |
Стратегический планировщик | Libby Little |
Стратегический планировщик | Etienne Averseng |
Sound Producer | Joël Tessonneau |
Фотограф | Charles Mamarot |
Legal Counsel | Dimitri Ginestou |
Исполнительный креативный директор | Elie Trotignon |
Креативный директор | Hervé Riffaut |
Коммерческие дела | Carl Nilsson |
Арт-директор | Delphine Bojago |
Арт-директор | Olivier Gamblin |
Account Manager | Sandrine Courtois |
Специалист по работе с заказчиками | Jeanne Lemarchand |
Специалист по работе с заказчиками | Anna Mignotte |
Управление аккаунтом | Cécile Lejeune |
Управление аккаунтом | Ladislas Baranowski |
Post Production House | Mikros Image |
Post Production House | Big |
Продакшн Студия | Big |
Producer | Pierre Marcus |
Producer | Florent Villiers |
Line Producer | Hélène de Rosnay |
Оператор-постановщик | Carl Nilsson |