| Заголовок | Pabaon Sa Buhay (Protection for life) |
| Агентство | Saatchi & Saatchi |
| Кампания | Pabaon Sa Buhay (Protection for life) |
| Рекламодатель | Procter & Gamble |
| Бренд | P&G’s Safeguard® |
| Дата первой трансляции/Публикации | 2018 / 6 |
| Бизнес сектор | Мыло |
| История | The film follows the journey of Norman King through his childhood, leading up to his university graduation. Norman’s story is far from the ordinary – Norman is an Aeta, an indigenous tribe in the Philippines. As the first ever Aeta student to graduate from the University of Philippines, the film showcases the challenges Norman faced throughout his childhood, and how he overcame them with the lessons imparted from his mother, Warlita. While Norman is the hero, the main focus would be on the pabaons (life lessons) that were passed onto him by his mother. |
| философия | The campaign idea is built on the core tension that every parent faces in bringing up their children. Having to balance the desire to keep them close and protected with the need to let them go out and explore the world to learn and grow by themselves. |
| Тип медиа | Веб-фильм |
| Длина | |
| Менеджер по рекламе | Alex Vogler |
| Главный креативный директор | Ajay Thrivikraman |
| Региональный креативный директор | Noel Henson Orosa |
| Креативный директор | I-van Policarpo |
| Региональный креативный директор | Theresa Ong |
| Продюсер исполнительного агентства | Shirlie Alexis Tay |
| Менеджер по рекламе | Sue-Kyung Lee |
| Менеджер по рекламе | Kiran Gotur |
| Менеджер по рекламе | Ajay Sampath |
| Менеджер по рекламе | Carissa Limcaoco |
| Начальник планирования | Jordan Price |
| Планировщик счета | Josh Roth |
| Executive Vice President | Natalie VanderVorst |
| Коммерческий директор | Sharmista Nagarkatti |
| Коммерческий директор | Maninder Bali |
| Специалист по работе с заказчиками | Daniel Hejl |
| Продакшн Студия | Prodigious Singapore |
| Продакшн Студия | Unitel x Straight Shooters |
| Директор | Pepe Diokno |
| Послепроизводственный этап | Kraftw5rkz Singapore |
| Колорист | Corey Brandon Spykerman |