Saudi Telecom Company - "The Man Who Couldn’t Handle His Handle"

VML Riyadh (Wunderman Thompson)

VML Riyadh (Wunderman Thompson) Riyadh, Saudi Arabia

Премии

3065

Бренд: Saudi Telecom Company
Страна: Saudi Arabia

Рекламодатель: Saudi Telecom Company

Заголовок	The Man Who Couldn’t Handle His Handle
Агентство	VML Riyadh (Wunderman Thompson)
Кампания	The Man Who Couldn’t Handle His Handle
Рекламодатель	Saudi Telecom Company
Бренд	Saudi Telecom Company
Дата первой трансляции/Публикации	2020 / 2
Бизнес сектор	Персональная беспроводная связь
философия	For 11 years, many Saudis had confused Saudi Telecom Company’s @stc_ksa Twitter account with that of Chris Rowland - an American living in New Jersey who joined Twitter under the handle @stc after his college nickname St. Chris. In 2019, stc reached an agreement with Chris to hand over his Twitter handle, and the company’s objective was to communicate to their followers that @stc was now officially stc group’s handle and no longer Chris’ handle. Not exactly earth shattering news, unless of course you know the backstory. Who would ever have imagined that through this hilarious twist of fate, Chris Rowland would be exposed to Saudi culture, interact with the thousands of followers, and even manage to reply to them in Arabic? Drawing inspiration from the rise of docutainment, JWT KSA developed a compelling short film, shot on location in New Jersey. It explored Chris’ side of the story, with a dramatic storyline. Scenes build to a heroic announcement that is as engaging as it is informative.
Тип медиа	Брендированный контент
Длина	292 seconds
Chief Creative Operations Officer	Chafic Haddad
Исполнительный креативный директор	Rayyan Aoun
Ассоциированный креативный директор	Firas Ghannam
Senior Art Director	Ahmad Shanaa
Арт-директор	Bashar Dababneh
Графический дизайнер	Rawan Bakri
Руководитель производства	Joe Aboudaher
Associate Business Director	Hassan Lzeik
Директор рабочей группы клиента	Mazen El Helwe
Менеджер по рекламе	Mohammed Abaalkheil
Менеджер по рекламе	Faisal Almalki
Менеджер по рекламе	Abdullah Abahussain
Менеджер по рекламе	Alhusayn Hamidaddin
Продакшн Студия	Deja Vu
Исполнительный продюсер	Manasvi Gosalia
Директор	Nalle Sjöblad
Head of TV Production	Edgard Jinbachian