Philippe Paget

A study by WFA and The Observatory International found that nearly 75% of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities on their rosters. Based on a scale of 1 to 10, clients gave an average effectiveness rating for their agency roster of just 5.7. Nearly 60% are looking to reduce the number of agencies on their rosters over time, and over half plan to add specialist shops. (source agencymania.com)

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5 Reasons Why the Holding Company Model is Not Broken With WPP in the spotlight, what will become of agency holding companies? Here is a potential answer. Great article from Hervé de Clerck on the industry transformation. https://fr.adforum.com/tribune/5-reasons-why-the-holding-company-model-is-not-broken

5 Reasons Why the Holding Company Model is Not Broken - Insights

With WPP in the spotlight, what will become of agency holding companies? Here is a potential answer.