Заголовок | Lights 2 (video) |
Агентство | VML Ogilvy Japan |
Кампания | Lights |
Рекламодатель | Adot.com |
Бренд | Adot.com |
Дата первой трансляции/Публикации | 2014 / 12 |
Бизнес сектор | Права человека |
Слоган | A fresh perspective on social issues |
История | To raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan created for ADOT.COM an integrated social campaign, highlighting the fact that, today more than ever, homelessness is all around us but at the same time no one seems to see it. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track ‘Creep’ by Radiohead. |
Тип медиа | Кино |
Длина | |
Звуковая дорожка | Creep |
Больше информации | adot.com |
Продакшн Студия | ASD Lionheart |
Креативный директор | Ricardo Adolfo |
Копирайтер | Ricardo Adolfo |
Копирайтер | Joel Cruz |
Копирайтер | Francesca van Haverbeke |
Главный креативный директор | Ajab Samrai |
Арт-директор | Ajab Samrai |
Директор | Dan Nathan |
Продюсер | Anthony Taylor |
Редакционная компания | Cut and Run London |
Печатник | Maiya Wiester |
Музыка | Radiohead |