Tesco - "Spookermarket"

BBH

BBH London, United Kingdom

14016

Бренд: Tesco
Страна: United Kingdom

Рекламодатель: Tesco

Заголовок	Spookermarket
Агентство	BBH
Кампания	Spookermarket
Рекламодатель	Tesco
Бренд	Tesco
Дата первой трансляции/Публикации	2015 / 10
Бизнес сектор	Универсальные магазины, супермаркеты
философия	Tesco has created a social campaign to help customers enhance their Halloween celebrations easily and conveniently, by serving up entertaining content and genuinely helpful advice. ‘Spookermarket’ launches with a humourous online film set in a Tesco supermarket which has been given a spooky makeover. Hidden cameras capture the reactions of unsuspecting customers as they encounter a series of spooky situations. Viewers are then driven to four fun, helpful 40 second videos that demonstrate how people can achieve the same impressive spooks at home. All five films were produced by Black Sheep Studios, BBH’s in house video production studio.Last weekend, Tesco marked its return to TV advertising with a major new campaign focusing on helping customers. The campaign firmly re-establishes Tesco’s famous ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising.
Тип медиа	Социальные медиа
Длина	95 seconds
Креативная команда	Kate Murphy
Креативный директор	Matt Moreland
Креативный директор	Chris Clarke
Бизнес-лидер	Holly Ripper
Директор рабочей группы клиента	Stephen Jones
Специалист по работе с заказчиками	Jemma Marriott
Стратегический директор	Ben Shaw
Стратег	Damola Timeyin
Продюсер	Sophie Simmons
Продакшн Студия	Black Sheep Studios
Директор	David Stoddart
Продюсер	Anthony Taylor