| Заголовок | Bodega Cat |
| Агентство | McCann New York |
| Кампания | New York Lottery - Bodega Cat |
| Рекламодатель | New York Lottery |
| Бренд | New York Lottery |
| Дата первой трансляции/Публикации | 2017 / 11 |
| Бизнес сектор | Лотерея и азартные игры |
| философия | During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers. UM (media) and Momentum (Retail POS) were also involved in the campaign. |
| Тип медиа | Digital |
| Длина | |
| Звуковая дорожка | How Sweet It Is |
| Продакшн Студия | Ridley Scott Creative Group |
| VFX | A52 |
| North American Chief Creative Officer Sean | Eric Silver |
| McCann New York Chief Creative Officer | Sean Bryan |
| McCann New York Chief Creative Officer | Tom Murphy |
| Исполнительный креативный директор | Mat Bisher |
| Исполнительный креативный директор | Dan Donovan |
| Creative Director | Jason Ashlock |
| Writer | Jason Ashlock |
| Creative Director | Dominick Baccollo |
| Арт-директор | Dominick Baccollo |
| Chief Production Officer | Nathy Aviram |
| VP Producer | Chance Bassett |
| SVP Executive Music Producer | Eric Johnson |
| Музыкальный продюсер | Dan Gross |
| Music Business Affairs Manager | Sam Belkin |
| Управляющий делами | Natalie Hernandez |
| Executive Account Director | Scot Beck |
| VP Account Director | Caroline Fuller |
| Руководитель группы по связям с рекламодателями | Molly Vossler |
| Ассистент исполнительного руководителя по учетной записи | Ellery Gitkin |
| VP Strategy Director | Laura Frank |
| Director | Jake Scott |
| Producer | David Mitchel |
| Исполнительный продюсер | Tracie Norfleet |
| Director of Photography | Peter Deming |
| Редакционный | Rock Paper Scissors |
| Editor | Carlos Arias |
| Заместитель редактора | Maria Lee |
| Исполнительный продюсер | Eve Kornblum |
| Producer | Taylor Colbert |
| VFX Supervisor | Patrick Murphy |
| CG руководитель | Andrew Romatz |
| 2D VFX Artist | Steven Wolff |
| 2D VFX Artist | Stefan Gaillot |
| 2D VFX Artist | Richard Hirst |
| 2D VFX Artist | Matt Sousa |
| 2D VFX Artist | Kevin Stokes |
| 2D VFX Assistant | Gabe Sanchez |
| 3D художник | Andrew Romatz |
| 3D художник | Tom Briggs |
| 3D художник | Jun Kim |
| 3D художник | Michael Cardenas |
| 3D художник | Joseph Chiechi |
| Producer | Michael Steinmann |
| Координатор производства | Andrew Rosenberger |
| Исполнительный продюсер | Patrick Nugent |
| Исполнительный продюсер | Kim Christensen |
| Managing Director | Linda Carlson |
| Managing Director | Jennifer Sofio Hall |
| Artist | Julia Stone |
| Audio | Heard City |
| Звукооператор | Phil Loeb |
| Телекинопроекционная аппаратура | Company 3 |
| Колорист | Tim Masick |