Corentin Monot

Corentin Monot débute sa carrière au planning stratégique chez AKQA Londres en 2005. Il travaille sur le lancement de la Xbox 360, de Nike Run London et de la stratégie digitale de Johnnie Walker.En 2007, il rejoint l’agence française Duke – Razorfish à Londres pour mettre en place le Planning Stratégique de l’agence. Il est en charge de la stratégie digitale de Nissan UK, Dockers Europe et du programme social de McDonald’s UK.Il intègre ensuite la Hot Shop créative The Brooklyn Brothers London (fondée par l’ancien Président d’AMV BBDO, George Bryant) lors de son lancement en 2008. Il devient planneur lead sur les budgets 118 118, New Covent Garden, National Express et Virgin Media.De retour en France, il rejoint TBWA\Paris en 2010. Il est nommé Directeur adjoint du planning en 2013. Il est alors en charge de la stratégie de SNCF, BNP Personal Finance (Cetelem) McDonald’s Happy Meal WW et Adidas France.Corentin rejoint CLM BBDO en 2014 en tant que Directeur du Planning stratégique. Il est en charge des stratégies monde pour les marques du groupe Bacardi, Tropicana, 7UP, ainsi que pour Foot Locker Europe. Il est également en charge des stratégies de la marque Kiabi

In January 2010 I started to work in my home land for the very first time. I joined TBWA\Paris as a senior planner right at the time when the top management decided to put the digital expertise at the heart of the agency.

In 2013 I was promoted to associate planning director in charge of:
managing and mentoring the junior planners of the agency.
developing the planning culture of the departement and the agency.
leading strategic development on the following clients:

SNCF
Adidas France
beIN Sports
BNP Personal Finance – Cetelem
Michelin Europe (TCRE)
McDonald’s Happy Meal global (Happy Character)

Joining a start up with top strategy and creative talents right from the beginning is one of those opportunity you definitely have to grasp. This is how I ended up working for The Brooklyn Brothers London as their third employee.
It was a brilliant opportunity as could both use my digital expertise and also learn from one of the best planner: George Bryant.

Main clients: Five, 118 118, National Express, New Covent Garden Food, Woolworths and Virgin Media

Joining Duke London was a great opportunity for me, not only did they had some French roots but they hired me as their very first planner mainly for Nissan NMGB. I therefore had to establish all planning activities, becoming lead planner on all the clients of the agency. I also established the planning process (or Anti-process!) together with the agency senior members.
Main activities: Brand & digital strategies, pitching, creative briefs & creative inspiration, consumer research.

Clients: Nissan NMGB, Dockers Europe, Levi’s UK, McDonald’s UK

This is where it all started. When I joined AKQA I knew nothing about planning and I barely spoke any English. It was a great account planning school as I learnt from both top "traditional planners" that had just joined the company as well as pure digital strategists.
I learnt how to plan advertising and digital, to write creative briefs and to provide creative inspiration.
Part of my job was also to support to senior planners, providing them with research and stimulus.

Clients: Coca-Cola, Nike, Xbox, Johnnie Walker, Yell.com