| Заголовок | The knotted gun billboard (Case Film) |
| Агентство | ACNE |
| Кампания | The knotted gun billboard |
| Рекламодатель | The Non-Violence Project |
| Бренд | Non-Violence |
| Дата первой трансляции/Публикации | 2018 / 9 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| философия | Non-Violence breaks its ten-year silence in Swedish advertising by pointing a ten-meter revolver at the central
square of Stockholm from city’s most prominent interactive Billboard. Created and produced by ACNE, the
campaign is an appeal for action: Want to see change? Donate to 123 59 04 933. With each donation made
via mobile phone, the contributor will witness, in real-time, the revolver’s nozzle twist into a knot and transform
into the iconic Non-Violence logo created by Carl Fredrik Reutersward. ACNE wanted to shed light on the
invaluable local and global work of Non-Violence to inspire, motivate and engage young people to resolve conflict
in a non-violent way while reminding passersby that programs initiatives are only made possible through
donations. |
| Тип медиа | Рекламный щит |
| Длина | |
| Исполнительный креативный директор | Johan Bello |
| Senior Creative | Tiago Pinho |
| Senior Planner | Matthew hearle |
| Креативная команда | Joel Lindblad |
| Креативная команда | Mirian Tsujita |
| Креативная команда | Christian Karlsson |
| Менеджер проекта | Emma branting |
| Исполнительный продюсер | Niclas Bergström |
| Технический директор | Svante Hellberg |
| Client Manager | Zena Fialdini |
| Animation & Motion | Origolab Studios |
Больше работы
СМОТРЕТЬ ВСЕGoodbye combustion engine
- БРЕНД:
- Polestar 2
- АГЕНТСТВО:
- ACNE
Every Second
- БРЕНД:
- Climate Positive Food
- АГЕНТСТВО:
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The Knotted gun billboard
- БРЕНД:
- Non violence
- АГЕНТСТВО:
- ACNE