Заголовок | IKEA Responses |
Агентство | ACNE |
Кампания | IKEA Responses |
Рекламодатель | IKEA |
Бренд | Ikea |
Дата первой трансляции/Публикации | 2018 / 6 |
Бизнес сектор | Бытовые товары и техническое обслуживание |
История | Ikea’s vision is that design function and quality should be for the many, not for a few. Wit this in mind, the brand saw an opportunity to react to events that were creating a buzz on social media. Via a large number of humorous posts that referred to topical headlines and happenings – always with Ikea's core values in mind – the brand engaged in an organic way with people in their preferred language and on their preferred platforms. |
Тип медиа | Социальные медиа |
Длина | |
Больше информации | http://ikeareactive.space/ |
Главный креативный директор | Johan Bello |
Креативный директор | Morten Kjaer |
Делопроизводитель | Lovisa Friman Bendz |
Арт-директор | Tiago Pinho |
Арт-директор | Isaac Bonnier |
Копирайтер | Joel Lindblad |
Фотограф | Anders Kylberg |