Заголовок | The Great Escape |
Агентство | BBDO New York |
Кампания | The Great Escape |
Рекламодатель | American Red Cross |
Бренд | American Red Cross |
Дата первой трансляции/Публикации | 2021 / 4 |
Бизнес сектор | Общественная безопасность, здоровье и гигиена |
История | Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Biscuit Filmworks NY |
Музыка | Human |
Global Chief Creative Officer | David Lubars |
SVP/Creative Director | Roberto Danino |
SVP/Creative Director | Anne Lac |
SVP/Creative Director | Gary du Toit |
SVP/Creative Director | Lance Vining |
Копирайтер | Ryan Sheehy |
Копирайтер | Emma Wren |
Арт-директор | Tamara Yakov |
SVP, Group Executive Producer | Alex Gianni |
Заместитель продюсера | Jason Guzman |
Музыкальный продюсер | Julia Millison |
Senior Strategic Planner | Alexandra Britt |
Директор | Noam Murro |
Managing Director/Partner | Shawn Lacy |
Исполнительный продюсер | Andrew Travelstead |
Продюсер | Emily Skinner |
Руководитель производства | Sean Moody |
DP | Eric Schmidt |
Художник-постановщик | Brock Houghton |
Администратор производства | Jennifer Berry |
Редакционная компания | Rock Paper Scissors NY |
Редактор | Paul Hardcastle |
Управляющий директор | Eve Kornblum |
Редакционный продюсер | Lisa Barnable |
Заместитель редактора | Tim Mika |
Flame Producer | Barbara Kontarovich |
Художник огня | Edward Reina |
Покраска | Primary Pictures |
Колорист | Daniel De Vue |
Executive Producer Color | Thatcher Peterson |
Продюсер по цвету | Jenny Bright |
Аудио послепроизводственный этап | Heard City |
Смеситель | Tom Morris |
Mix Producer | Andi Lewis |
Mix Executive Producer | Sasha Awn |
Mix Executive Producer | Jackie James |
Managing Director, Mix | Gloria Pitagorsky |
Композитор | John Christopher Barnes |
Music Creative Lead | Morgan Visconti |
Executive Producer, Music | James Dean Wells |