Заголовок | The Ultimate Vow |
Агентство | New Commercial Arts |
Кампания | The Ultimate Vow |
Рекламодатель | Alzheimer’s Society UK |
Бренд | Alzheimer’s Society UK |
Дата первой трансляции/Публикации | 2023 / 3 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
философия | New Commercial Arts, with charity client Alzheimer’s Society, have launched a new integrated campaign 'The Ultimate Vow’ which highlights the devastating effects of dementia and the charity's commitment to help end this devastation. The film, directed by James Rouse, follows Adam & Laura and the struggles their relationship faces, from the moment Adam first experiences the early stages of dementia and the continuation as his condition deteriorates. Over the film we hear Laura narrating her vows, creating a powerful juxtaposition with what would have been one of the happiest days of her life to the most testing times of their relationship. During the couple's struggles we see the arrival of an Alzheimer's Society Dementia Adviser and with this, vital support to both Adam and Laura. The film ends with a call for donations to ‘help end the devastation caused by dementia’, narrated by Colin Firth, so that Alzheimer’s Society can continue raising vital funds, and give help and hope to everyone living with dementia. Alongside the film, portraits of three real life couples shot by Mary McCartney will run across OOH, Press & Social. Each portrait tells the story of when the couple first made their own commitments 'in sickness and in health' and how Alzheimer’s Society has ‘vowed’ to do the same since the relationship first started between the charity and the couple. Media planning and buying was managed by MediaLab. The campaign launched today (Thursday the 9th of March) with a 90” spot at 7:40am during Good Morning Britain on ITV Breakfast, and will run across TV, Cinema, OOH, Press, Radio, and Social. The launch of the ‘The Ultimate Vow’ campaign coincides with the reveal of the charity's new brand positioning including a new identity and brand promise for Alzheimer’s Society. Alongside agency partner New Commercial Arts, the charity researched different platforms and identities with core audience groups to land on a new strategic position, identity and brand promise which represent a revitalised direction for the Alzheimer’s Society. The new logo heroes a modernised forget-me-not flower, which has been used by the charity since 2010. The new brand line, “Together we are help & hope for everyone living with dementia” encapsulates that the Society is a vital source of support for everyone living with dementia today, and a powerful force for change by campaigning to make dementia the priority it should be and funding ground-breaking research discoveries. The new strategic positioning, identity and brand promise will appear across every touchpoint of the charity, with the view to drive awareness, understanding and fundraising of Alzheimer's Society. |
Тип медиа | Кино |
Длина | |
Продакшн Студия | Biscuit Filmworks UK |
Аудио послепроизводственный этап | Factory Studios |
Менеджер по рекламе | Alex Hyde-Smith |
Менеджер по рекламе | Harriet Foxwell-Corden |
Менеджер по рекламе | Victoria Evans |
Менеджер по рекламе | Laura Parsons |
Менеджер по рекламе | Ellie Jerman |
Главный креативный директор | Ian Heartfield |
Арт-директор | Nici Hofer |
Креативная команда | Jules Middleton |
Креативная команда | Peigh Asante |
Director of Production Operations | Matt Craigie-Atherton |
Producer | Lucie Georgeson |
Продюсер печати | Amanda Davies |
Главный исполнительный директор (CEO) | James Murphy |
Коммерческий директор | Miriam Goode |
Senior Account Director | Janki shah |
Директор по стратегии | David Golding |
Planning Partner | John Blight |
Руководитель проекта | Sylvie Edwards |
Директор | James Rouse |
Продюсер | Benji Howell |
Исполнительный продюсер | Rupert Reynolds-Maclean |
Оператор-постановщик | Mark Wolfe |
Художник-постановщик | Guy Thompson |
Костюмы / Стилист | Selina Wong |
Редактор | Bill Smedley |
Заместитель редактора | Rebecca Quinn |
Редакционный продюсер | Antonia Porter |
Послепроизводственный этап | Untold Studios |
Executive Post Producer | Tomek Zietkiewicz |
Продюсер пост-производства | Simon Downie |
Продюсер пост-производства | Jordan Malonga |
VFX Supervisor | Ben Cronin |
Художник по видеоэффектам | Kia Coates |
Колорист | Julien Alary |
Продюсер по цвету | Eli Sandal |
Звукорежиссер | Anthony Moore |
Звукорежиссер | Josh Campbell |
Руководство музыкальных рядов | Sean Craigie-Atherton |
Руководство музыкальных рядов | Manderley Music |
Music Arranger/Composer | Guy Farley |
Фотограф | Mary McCartney |
Агент фотографа | LGA |
Retouching | Hand of God |
Дизайнер | King Henry |
Медиа-агентство | Medialab London |
Integration Director | Nick Parker |
Client Managing Director | Owen Taylor |
Business Director, Media | George Gwilliam |
Senior Account Manager, Media | Emma Tipping |
Account Manager, Media | Amy Bevis |