Alzheimer’s Society UK - "Alzheimer’s Society"

New Commercial Arts

New Commercial Arts London, United Kingdom

2499

Это объявление является частью "ACT Responsible Collection"

Бренд: Alzheimer’s Society UK
Страна: United Kingdom

Рекламодатель: Alzheimer’s Society UK

Заголовок	Alzheimer’s Society
Агентство	New Commercial Arts
Кампания	The Ultimate Vow
Рекламодатель	Alzheimer’s Society UK
Бренд	Alzheimer’s Society UK
Дата первой трансляции/Публикации	2023 / 3
Бизнес сектор	Информированность о болезнях, группы поддержки и ассоциации
философия	New Commercial Arts, with charity client Alzheimer’s Society, have launched a new integrated campaign 'The Ultimate Vow’ which highlights the devastating effects of dementia and the charity's commitment to help end this devastation. The film, directed by James Rouse, follows Adam & Laura and the struggles their relationship faces, from the moment Adam first experiences the early stages of dementia and the continuation as his condition deteriorates. Over the film we hear Laura narrating her vows, creating a powerful juxtaposition with what would have been one of the happiest days of her life to the most testing times of their relationship. During the couple's struggles we see the arrival of an Alzheimer's Society Dementia Adviser and with this, vital support to both Adam and Laura. The film ends with a call for donations to ‘help end the devastation caused by dementia’, narrated by Colin Firth, so that Alzheimer’s Society can continue raising vital funds, and give help and hope to everyone living with dementia. Alongside the film, portraits of three real life couples shot by Mary McCartney will run across OOH, Press & Social. Each portrait tells the story of when the couple first made their own commitments 'in sickness and in health' and how Alzheimer’s Society has ‘vowed’ to do the same since the relationship first started between the charity and the couple. Media planning and buying was managed by MediaLab. The campaign launched today (Thursday the 9th of March) with a 90” spot at 7:40am during Good Morning Britain on ITV Breakfast, and will run across TV, Cinema, OOH, Press, Radio, and Social. The launch of the ‘The Ultimate Vow’ campaign coincides with the reveal of the charity's new brand positioning including a new identity and brand promise for Alzheimer’s Society. Alongside agency partner New Commercial Arts, the charity researched different platforms and identities with core audience groups to land on a new strategic position, identity and brand promise which represent a revitalised direction for the Alzheimer’s Society. The new logo heroes a modernised forget-me-not flower, which has been used by the charity since 2010. The new brand line, “Together we are help & hope for everyone living with dementia” encapsulates that the Society is a vital source of support for everyone living with dementia today, and a powerful force for change by campaigning to make dementia the priority it should be and funding ground-breaking research discoveries. The new strategic positioning, identity and brand promise will appear across every touchpoint of the charity, with the view to drive awareness, understanding and fundraising of Alzheimer's Society.
Тип медиа	Логотип
Длина	40 seconds
Продакшн Студия	Biscuit Filmworks UK
Аудио послепроизводственный этап	Factory Studios
Менеджер по рекламе	Alex Hyde-Smith
Менеджер по рекламе	Harriet Foxwell-Corden
Менеджер по рекламе	Victoria Evans
Менеджер по рекламе	Laura Parsons
Менеджер по рекламе	Ellie Jerman
Главный креативный директор	Ian Heartfield
Арт-директор	Nici Hofer
Креативная команда	Jules Middleton
Креативная команда	Peigh Asante
Director of Production Operations	Matt Craigie-Atherton
Producer	Lucie Georgeson
Продюсер печати	Amanda Davies
Главный исполнительный директор (CEO)	James Murphy
Коммерческий директор	Miriam Goode
Senior Account Director	Janki shah
Директор по стратегии	David Golding
Planning Partner	John Blight
Руководитель проекта	Sylvie Edwards
Директор	James Rouse
Продюсер	Benji Howell
Исполнительный продюсер	Rupert Reynolds-Maclean
Оператор-постановщик	Mark Wolfe
Художник-постановщик	Guy Thompson
Костюмы / Стилист	Selina Wong
Редактор	Bill Smedley
Заместитель редактора	Rebecca Quinn
Редакционный продюсер	Antonia Porter
Послепроизводственный этап	Untold Studios
Executive Post Producer	Tomek Zietkiewicz
Продюсер пост-производства	Simon Downie
Продюсер пост-производства	Jordan Malonga
VFX Supervisor	Ben Cronin
Художник по видеоэффектам	Kia Coates
Колорист	Julien Alary
Продюсер по цвету	Eli Sandal
Звукорежиссер	Anthony Moore
Звукорежиссер	Josh Campbell
Руководство музыкальных рядов	Sean Craigie-Atherton
Руководство музыкальных рядов	Manderley Music
Music Arranger/Composer	Guy Farley
Фотограф	Mary McCartney
Агент фотографа	LGA
Retouching	Hand of God
Дизайнер	King Henry
Медиа-агентство	Medialab London
Integration Director	Nick Parker
Client Managing Director	Owen Taylor
Business Director, Media	George Gwilliam
Senior Account Manager, Media	Emma Tipping
Account Manager, Media	Amy Bevis