| Заголовок | Pride of Britain 2022 |
| Агентство | McCann London |
| Кампания | Pride of Britain 2022 |
| Рекламодатель | TSB Bank plc |
| Бренд | TSB |
| Дата первой трансляции/Публикации | 2022 / 10 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| философия | TSB has revealed Britain’s biggest portrait mural in East London to honour this year’s Pride of Britain winner. Created by McCann London - with the support of the7stars, Kinetic and Global Street Art - the mural coincides with the sixth consecutive year of TSB’s partnership with the Pride of Britain Awards. The mural celebrates TSB’s 2022 Community Hero, Michelle Dornelly. A mum of four who’s worked tirelessly to feed and support families within her community. When Michelle realised many of her neighbours in Hackney, East London, were going hungry, she decided to take direct action. In April 2020, Michelle formed the Hackney Food Hub, putting calls out via social media to gather a team of 100 volunteers to help feed the community. With no permanent base, Michelle and the Food Hub team collect and deliver supplies to four different venues across the borough and have currently fed over 100,000 neighbours in need. The mural was developed to celebrate and thank Michelle on behalf of the East London Community and the individuals she’s worked so tirelessly to support. The mural includes a QR code in the design, encouraging passers-by to find out more and provide help to the Hackney Food Hub initiative, whilst simultaneously raising awareness of Michelle’s efforts at a time when many may need support from similar services and offerings as the nation heads into a difficult winter period. The mural was painted by Global Street Art and will be in Tabernacle Street until 6th November and is understood to be the largest portrait mural ever created in the UK. The creative was led by Richard Morgan and Christopher McKee with the mural executed by lead artist Neil Burton. The mural is part of a wider fame driving OOH plan developed by the7stars, with high impact sites across key UK cities with a skew towards Michelle’s home in East London. The OOH activation is supported by a broader cross channel approach demonstrating how TSB celebrates those that have helped their community during the cost-of-living crisis. The7stars also worked with Global to develop a partnership with Heart radio, encouraging listeners to nominate people in their community who have helped others. Winners and their stories are featured during key Heart segments and listeners are encouraged to head down to Tabernacle Street to visit Michelle’s TSB Pride of Britain mural. |
| Тип медиа | На открытом воздухе / вне дома |
| Медиа-агентство | the7stars |
| Директор по маркетингу (CMO) | Emma Springham |
| Менеджер по рекламе | Keith Gulliver |
| Менеджер по рекламе | Nicholas Lancaster |
| Менеджер по рекламе | Emma Beckingsale-Smith |
| Менеджер по рекламе | Oliver Bett |
| Главный креативный директор | Laurence Thomson |
| Главный креативный директор | Rob Doubal |
| Директор по стратегии | Theo Izzard-Brown |
| Креативный директор | Richard Morgan |
| Креативный директор | Christopher Mckee |
| Креативная команда | Yann-Gael Cobigo |
| Креативная команда | Thibault Michal |
| Креативная команда | Holly Henderson |
| Креативная команда | Georgia Horrocks |
| Стратегический директор | Emily Ellis-Mitchell |
| Planner | Flora McKaig |
| Управляющий партнер | Tom Ghiden |
| Коммерческий директор | Kate Hindley |
| Директор рабочей группы клиента | Vicky Humphries |
| Account Associate | Milo Draco |
| Менеджер проекта | Sophie O’Brien |
| Head of Design | Lisa Carrana |
| Дизайнер | Aleksi Tammi |
| Chief Production Officer | Ben Clark |
| Продакшн Студия | Craft London |
| Senior Producer | Mandeep Kalsi |
| Artworker | Robbie Maynard |
| Ретушер | john martin |
| Planning Director | Lauren Fishwick |
| Планировщик счета | Olivia Biddis |
| Partnerships Lead | Tanzen Barnett |
| Partnerships Project Manager | Carla Glozier |
| Агентство | Kinetic |
| Creative Account Director | Hannah Russell |
| Head of Projects & Operations | Sam O’Connell |
| Group Business Director | Julia Dobbin |
| Производство | Global Street Art |
| Продюсер | Lee Bofkin |
| Продюсер | Lalina Patel |
| Lead Artist | Neil Burton |
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