| Заголовок | Shake It Up |
| Агентство | DENTSU CREATIVE |
| Кампания | Shake It Up |
| Рекламодатель | Valspar |
| Бренд | Valspar |
| Дата первой трансляции/Публикации | 2024 / 3 |
| Бизнес сектор | Краски, средства защиты древесины, кисти, клеи |
| философия | Dentsu Creative proudly introduces the vibrant "Shake It Up" Campaign for Valspar, the pioneers of paint choice and mixing. With an innovative approach, Valspar is set to transform paint selection and redefine the consumer experience. Inspired by the very process integral to paint mixing – the vigorous shaking that blends pigments with base paint – Shake It Up captures the excitement of customisation. Whether customers choose from the 2,000 pre-selected colours or opt for Valspar's cutting-edge colour-matching technology that offers around 2.2 million hues, the result is uniquely tailored paint, ready to transform any space. The campaign's flagship 30-second ad directed by Sye Allen, unfolds in a mundane beige living room inhabited by a young family. As the room begins to pulsate and shake, eliciting surprised reactions from its occupants, it undergoes a transformative journey, morphing into a vibrant teal epitomises Shake It Up's promise of injecting individuality, colour, and vitality into once lacklustre environments. |
| Тип медиа | Телевидение |
| Длина | |
| Редакционная компания | Marshall Street Editors |
| Музыка | SIREN |
| Менеджер по рекламе | Jonathan Greeno |
| Менеджер по рекламе | Tobie Lewis |
| Менеджер по рекламе | Sarah Lloyd |
| Менеджер по рекламе | Barnaby Jones |
| Главный креативный директор | Caroline Pay |
| Директор по стратегии | Theo Izzard-Brown |
| Креативный директор | Neil Walker |
| Креативная команда | Lisa Goldie |
| Креативная команда | Catherine Crocker |
| Коммерческий директор | Jenna Livesey |
| Руководитель проекта | Helen Fewings |
| Senior Production Director | Roz Prentice |
| Помощник производства | Cordelia Grossman |
| Стратег | Mark Gorman |
| Партнер клиента | Will McIvoy |
| Директор рабочей группы клиента | Umesh Sivaraman Iyer |
| Продакшн Студия | Kode Media |
| Директор | Sye Allen |
| Продюсер | Jack Beardsely |
| Offline Editor | Patric Ryan |
| Класс | Jax Harney |
| Интернет-студия | Smoke & Mirrors |
| Аудио послепроизводственный этап | Smoke & Mirrors |
| Продюсер пост-производства | Ben Cruickshank |
| Композитор | Jamie Wilder |
Больше работы
СМОТРЕТЬ ВСЕFOE -11
- БРЕНД:
- Show Racism The Red Card
- АГЕНТСТВО:
- McCann London
FOE -10
- БРЕНД:
- Show Racism The Red Card
- АГЕНТСТВО:
- McCann London
FOE -9
- БРЕНД:
- Show Racism The Red Card
- АГЕНТСТВО:
- McCann London
FOE -8
- БРЕНД:
- Show Racism The Red Card
- АГЕНТСТВО:
- McCann London
FOE -7
- БРЕНД:
- Show Racism The Red Card
- АГЕНТСТВО:
- McCann London
FOE -6
- БРЕНД:
- Show Racism The Red Card
- АГЕНТСТВО:
- McCann London
FOE -5
- БРЕНД:
- Show Racism The Red Card
- АГЕНТСТВО:
- McCann London
FOE -4
- БРЕНД:
- Show Racism The Red Card
- АГЕНТСТВО:
- McCann London
FOE -3
- БРЕНД:
- Show Racism The Red Card
- АГЕНТСТВО:
- McCann London