Mikyung Kim - WWF - The Last Word | AdForum Talent: The creative industry network.

Senior Producer at Ogilvy & Mather Hong Kong

Hong Kong, Hong Kong

Заголовок	The Last Word
Агентство	Geometry Global - New York HQ
Кампания	The Last Word
Рекламодатель	WWF
Бренд	WWF
Posted	Май 2017
Бизнес сектор	Окружающая среда и животные
Слоган	How we killed a 4,000-year-old word to keep elephants alive
История	Hong Kong is the world's ivory trade capital. But because the word for "ivory" translates to "elephant-tooth", over 70% of Chinese people believe ivory extraction is harmless. We needed to pressure the government to ban the trade. Change the law by changing the language. Hong Kongers joined forces with linguistic experts to co-create a new word for "ivory". Each word was also a petition signature. We showed the harm caused by a simple word, and created lasting cultural change.
Тип медиа	Анализ ситуации
Длина	114 seconds
Директор	Julian Hernandez
Директор	Kelvin Tso
Региональный креативный директор	Dani Comar
Главный креативный директор	Reed Collins
Креативный директор	Mike Pearson
Ассоциированный креативный директор	Kitty Tang
Senior Art Director	Sean Chen
Арт-директор	Paul Sin
Арт-директор	Anastasia Simone
Копирайтер	Jay Lee
Продюсер	Angus Lee
Продюсер	Mikyung Kim
Продюсер	Daniel Edwards
Продюсер	Jayden Wong
Senior Editor	Stuart Howe
Оператор-постановщик	Lucy McNally