Моя последняя работа
SEE ALL WORKTwitter Playhouse
Coke Mixed Fans
Rta - Smart Moves
Flora For Fauna
Обо мне
Multicultural Creative Marketing Communications veteran with over 20 years experience leading high performance creative teams in Asia and Latin America. Experienced at local, regional and global level. Driven and passionate. Strong strategic integration and innovation skills.
Culturally sensitive. Eternal student of consumer’s behavior, market trends and content consumption. People minded and persuasive talent manager with the ability to orchestrate change and build teams with provocative ideas.
Spearhead on major account wins and account leadership for key multinational Greater China clients, including Coca-Cola and P&G at Leo Burnett Hong Kong.
Specialties: Creation. Integration. Innovation. And a hell of a nice guy.
Опыт в секторе
Люди, с которыми я работал
Cherry Lee
Senior Producer
Red Lounge
Yvonne Ye
Ассоциированный креативный директор
Leo Burnett Shanghai Advertising Co. Ltd.
Stefan Petzinger
Chief Marketing Officer / Consultant
Self-employed
Alexis Mardapittas
Креативный директор
BBDO Group Germany
Federico Munichor
Ассоциированный креативный директор
Johannes Leonardo
Моя работа
SEE ALL WORKThe Last Word
- БРЕНД:
- WWF
- АГЕНТСТВО:
- Geometry Global - New York HQ
The Last Word
- БРЕНД:
- WWF
- АГЕНТСТВО:
- Geometry Global - New York HQ
Hugs
- БРЕНД:
- Rejoice
- АГЕНТСТВО:
- Leo Burnett
Hugs (Chinese)
- БРЕНД:
- Rejoice
- АГЕНТСТВО:
- Leo Burnett
Nicknames B (15 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames A (15 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (30 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (45 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 5
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Должности
Partner - Executive Creative Director
Consulum
United Arab Emirates
2021 - В настоящее время здесь (3 года 3 месяца)
Counselling and supporting global leaders, governments, and their institutions.
Leading the Creative practice, integrating Strategy, Policy and Communications.
Leading the Creative practice, integrating Strategy, Policy and Communications.
Executive Creative Director Middle East & North Africa
VMLY&R COMMERCE
United Arab Emirates
2021 (1 год)
Executive Creative Director Middle East & North Africa
Dubai, United Arab Emirates
2018 - 2021 (3 года)
Twitter Playhouse
- БРЕНД:
- АГЕНТСТВО:
- Geometry Global
Coke Mixed Fans
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Geometry Global
Rta - Smart Moves
- БРЕНД:
- S'Hail
- АГЕНТСТВО:
- Geometry Global
Executive Creative Director
Geometry Global
China
September 2015 - 2017 (1 год 4 месяца)
Flora For Fauna
- БРЕНД:
- She Shou Tao
- АГЕНТСТВО:
- Geometry Global
Regional Creative Director
Shanghai, China
May 2014 - July 2015 (1 год 2 месяца)
Nicknames B (15 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames A (15 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (30 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (45 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 5
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 4
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 3
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 2
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 1
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Hugs
- БРЕНД:
- Rejoice
- АГЕНТСТВО:
- Leo Burnett
Hugs (Chinese)
- БРЕНД:
- Rejoice
- АГЕНТСТВО:
- Leo Burnett
Executive Creative Director / Managing Partner
Hong Kong, China
July 2013 - May 2014 (10 месяцев)
Hugs
- БРЕНД:
- Rejoice
- АГЕНТСТВО:
- Leo Burnett
Hugs (Chinese)
- БРЕНД:
- Rejoice
- АГЕНТСТВО:
- Leo Burnett
Global Creative Director
Leo Burnett Greater China Group
December 2010 - July 2013 (2 года 7 месяцев)
Executive Creative Director
Shanghai, China
November 2009 - December 2010 (1 год 1 месяц)
Nicknames B (15 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames A (15 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (30 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames (45 sec)
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 5
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 4
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 3
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 2
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Nicknames 1
- БРЕНД:
- Coke
- АГЕНТСТВО:
- Leo Burnett Shanghai Advertising Co. Ltd.
Shuang City
- БРЕНД:
- 46664/Coca-Cola
- АГЕНТСТВО:
- Red Lounge
Creative Director for Coca-Cola Olympics 2007-2008
Integrated Marketing Communications, planning, creation Coca-Cola brand Mainland China.
Integrated Marketing Communications, planning, creation Coca-Cola brand Mainland China.
Shuang City
- БРЕНД:
- 46664/Coca-Cola
- АГЕНТСТВО:
- Red Lounge
Assignments:
Coca-Cola South LatinAmerican Division: Coca-Cola, Fanta.
Coca-Cola Chile: Coca-Cola, Coca-Cola Light, Fanta, Fanta Light, Sprite, Lift, Vital, Powerade, Dasani.
McCann-Erickson Argentina: Coca-Cola.
INE (Instituto Nacional de Estadísticas):
2002 census campaign.
BCI (Banco Crédito e Inversión)
Coca-Cola South LatinAmerican Division: Coca-Cola, Fanta.
Coca-Cola Chile: Coca-Cola, Coca-Cola Light, Fanta, Fanta Light, Sprite, Lift, Vital, Powerade, Dasani.
McCann-Erickson Argentina: Coca-Cola.
INE (Instituto Nacional de Estadísticas):
2002 census campaign.
BCI (Banco Crédito e Inversión)
Associate Creative Director
Santafé de Bogotá, Colombia
1995 - December 1999 (4 года 11 месяцев)
Accounts:
Coca-Cola: Coca-Cola, Coca-Cola Light, Sprite, Quatro.
General Motors-Colmotores: Chevrolet Luv, Corsa, Sprint, Swift.
Aruba Tourism Authority.
Nestlé: Nescafé.
CPW. Breakfast cereals: Trix, Chocapic, Milo.
Esso.
Citibank.
Coca-Cola: Coca-Cola, Coca-Cola Light, Sprite, Quatro.
General Motors-Colmotores: Chevrolet Luv, Corsa, Sprint, Swift.
Aruba Tourism Authority.
Nestlé: Nescafé.
CPW. Breakfast cereals: Trix, Chocapic, Milo.
Esso.
Citibank.
Accounts:
Coca-Cola: Coca-Cola, Sprite, Quatro, Taí.
L’Oreal.
Colgate Palmolive: Ajax-Promotions.
Citibank.
Celcaribe-Millicom.
Visa Colombia: Credibanco Visa.
El Tiempo.
Savoy Brands: Papas Jack’s.
Canon-Lexco.
Lafayette telas.
Pintuco.
Ferrero.
Coca-Cola: Coca-Cola, Sprite, Quatro, Taí.
L’Oreal.
Colgate Palmolive: Ajax-Promotions.
Citibank.
Celcaribe-Millicom.
Visa Colombia: Credibanco Visa.
El Tiempo.
Savoy Brands: Papas Jack’s.
Canon-Lexco.
Lafayette telas.
Pintuco.
Ferrero.
Executive Creative Director
Ogilvy Hong Kong
Hong Kong, Hong Kong
Образование
Master Historia Militar y Pensamiento Estratégico
2005 - 2007 (2 года)
Master of Business Administration (M.B.A.)
2005 (1 год)
MBA / Strategic Communications
Master of Business Administration (M.B.A.) - Minor in Strategic Communications
2004 - 2005 (1 год)
Comunicador Social - Publicista Field Of Study Communication
1993 (1 год)
Activities and Societies: Writer and programmer of Clásicos del Rock in Javeriana Estéreo, the University's radio station. One of the most popular classic rock radio shows in the country.
Social Communication / Comunicación Social
Other professional activities
PHNX 2024
Awards Jury Member
