| Заголовок | Full Page Print Innovation - Front actual |
| Агентство | FCB Ulka Mumbai |
| Кампания | Out & Proud |
| Рекламодатель | The Times of India |
| Бренд | The Times of India |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | On September 6, 2018, the Supreme Court of India scrapped section 377. Even though the law had been struck down, LGBTQ individuals had to face widespread societal prejudice. They remained, for the most part, invisible.On the International Day Against Homophobia, Transphobia and Biphobia, The Times of India launched ‘Times Out & Proud Classifieds’, a section where the LGBTQ community could come out, speak-up and be seen.Members of the LGBTQ community could now look for employment, accommodation, a life partner. They could celebrate their birthdays and anniversaries and assimilate into mainstream society.The campaign film portrays the story of people from the LGBTQ community, offering a sneak-peak into their lives as they pour their heart out through the Classifieds columns. The campaign features a series of initiatives across print, digital, TV, radio and on-ground, aiming to integrate the community into society. |
| Тип медиа | Печать |
| Управление аккаунтом | Rohit Diveker |
| Управление аккаунтом | Raghav Mahendra |
| Creatives | Fred Levron |
| Creatives | Swati Bhattacharya |
| Creatives | Keegan Pinto |
| Creatives | Jason Samuel |
| Creatives | Vishakha Khattri |
| Creatives | Anindya Banerjee |
| Creatives | Shailesh Khandeparkar |
| Creatives | Nikhil Kerkar |
| Creatives | Amol Annaldas |
| Production Company | Native Films |
| Director | Jaydeep Sarkar |
| Producer | Prithvi Raj Luthra |
| Producer | Radhika Puri |
Больше работы
СМОТРЕТЬ ВСЕIt's Only Worth It
- БРЕНД:
- Michelob Ultra
- АГЕНТСТВО:
- FCB New York
The Infected Billboard
- БРЕНД:
- The Last of Us
- АГЕНТСТВО:
- Dentsu Creative
Scrolling Therapy (132s)
- БРЕНД:
- Eurofarma
- АГЕНТСТВО:
- DENTSU CREATIVE Argentina
The Everything Book
- БРЕНД:
- Vedantu
- АГЕНТСТВО:
- Dentsu Creative
Suraksha Ka Teeka
- БРЕНД:
- Mortein
- АГЕНТСТВО:
- Dentsu India
Well-being Index (Board)
- БРЕНД:
- NIKKEI
- АГЕНТСТВО:
- Dentsu Inc.
The Forgotten Team
- БРЕНД:
- MEO
- АГЕНТСТВО:
- Dentsu Creative
Scrolling Therapy (43s)
- БРЕНД:
- Eurofarma
- АГЕНТСТВО:
- DENTSU CREATIVE Argentina
The Responsible Manhole
- БРЕНД:
- TVS
- АГЕНТСТВО:
- Dentsu India