| Заголовок | The White Tide (en) |
| Заголовок (оригинальный язык) | La marée blanche |
| Brief | A single cigarette butt can pollute up to 500 litres of water. Every year, billions of cigarette butts end up in the ocean: an ecological disaster comparable to an oil spill. On World Oceans Day, Sea Shepherd launched an awareness campaign called "The White Tide". In parallel with the outdoor campaign, a huge cigarette butt collection operation took place across French beaches.Then #FillTheBottle convinced thousands of citizens across the world to clean beaches by filling up bottles with cigarette butts. |
| Агентство |
BRAND STATION
|
| Кампания |
Fumer Tue L'Océan
|
| Рекламодатель |
Sea Shepherd
|
| Бренд |
Sea Shepherd Conservation Society
|
| Posted | Май 2020 |
| Бизнес сектор | Окружающая среда и вопросы экологии
|
| История | On World Oceans Day, Sea Shepherd creates a yellow and white tide to denounce the billions of cigarettes polluting the oceans. A single cigarette butt can pollute up to 500 litres of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. The toxic chemical components they are made of contribute to the ocean’s acidification and are deadly to the marine animals who eat them. On World Oceans Day, it is urgent to raise awareness on this serious matter. "The White Tide" is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife. |
| Тип медиа |
Печать
|
| Креативный директор |
Damien Guiol
|
| Креативный директор |
Samy Benama
|
| Креативный директор |
Loïc Chauveau
|
| Фотограф |
Salamagica
|
| Арт-директор |
Damien Guiol
|
| Арт-директор |
Samy Benama
|
| Руководитель производства |
Rémy Guizerix
|
| Агент фотографа |
Watch out
|
| Копирайтер |
Damien Guiol
|
| Копирайтер |
Samy Benama
|
