Varanya Suwankulwilai
Руководитель клиента at The Leo Burnett Group Thailand
Bangkok, Thailand
ЗаголовокPortraits of Dreams
Агентство
Кампания Portraits of Dreams - Chulabhron Hospital
Рекламодатель Chulabhorn Hospital
Бренд Chulabhorn Hospital
Дата первой трансляции/Публикации 2015 / 4
Бизнес сектор Другие
История To build on the success and awareness from the earlier Hair for Hope campaign, Leo Burnett Thailand created a campaign Portrait of Dreams for Chulabhorn Hosiptal’s 2015 fund raising initiative. The agency interviewed four cancer patients -who volunteered to participate in the campaign- with a question. “What kind of life would you dream about if your cancer was cured?” The answer to these questions were brought to life in stunning visuals, crafted out of the hair these cancer patients lost during chemotherapy sessions. Their lost hair was distilled into liquid, which was then used as paint by artists to produce unique art pieces. The collection of Dream Portraits are then displayed at a prominent art gallery in Bangkok. The proceeds earned from selling these art pieces were go towards financing chemotherapy treatments for cancer patients in need. 
Тип медиа Другие
Длина
Главный креативный директор
Исполнительный креативный директор
Креативный директор
Арт-директор Park Wannasiri, Pranod Thiangchaem, Jutarat Kongton, Satida Hatthakitchumroen, Sompat Trisadikun
Копирайтер
Фотограф
Редактор
Руководитель клиента
Продюсер агентства

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